Branch Metrics Stock

branch.ioEnterprise Software / Sales & Marketing /​ AdtechFounded: 2013Funding to Date: $627.26MM

Branch Metrics, founded in 2014, is the developer of a deep linking technology designed to gain and retain mobile app users. The company's deep linking technology is used to build user-to-user referral programs with features, including rewarded referrals, content sharing, deep-views, download banner and personal on-boarding enabling users to customize the whole app experience that makes discovering apps and app content easier.

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Team

Management Team

Dmitri Gaskin
Co-Founder & Director of Discovery
Alexander Austin
Co-Founder & Chief Executive Officer
Eric Stein
Executive Vice President & General Manager
Mada Seghete
Co-Founder, Managing Director & Vice President, Marketing and Market Development
Paula Mantle
Head of Communications & Interim Vice President of Global Marketing
Michael Molinet
Co-Founder, Chief Operating Officer & President

Board Members

Forest Baskett Ph.D
New Enterprise Associates
Scott Nolan
Founders Fund
Scott Sandell
New Enterprise Associates

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News Highlights

Branch Announces 2023 Mobile Growth Award Winners
Branch, a mobile linking and measurement platform, announced the winners of its 2023 Mobile Growth Awards. The awards recognize companies excelling at mobile user acquisition, engagement, and conversion. Winners include NBCUniversal, Target Australia, and Domino's Pizza Indonesia. The awards highlight innovative mobile strategies for business growth.
BRANCH ACQUIRES NOVA LAUNCHER AND SESAME UNIVERSAL SEARCH TO CREATE NEW WAYS FOR USERS TO FIND AND ENGAGE WITH APPS
Branch, the leader in mobile linking and measurement, has acquired Nova Launcher, the most popular Android launcher, and Sesame Universal Search, a fast-growing, on-device search engine for Android. The two acquisitions enable Branch to continue to capitalize on the tremendous opportunity to create new and better ways for users to discover and engage with apps.
Branch Metrics helps Peet’s Coffee migrate to mobile linking and measurement platforms
In the case of Peet’s Coffee Inc., the 56-year-old institution had to confront a new reality in which sales would depend heavily on its digital platform. This required robust links that enabled Peet’s to fulfill coffee orders while also moving much of its customer base to the online world. Peet’s turned to Branch Metrics Inc. for mobile linking and measurement technology that would channel customers seamlessly into loyalty programs and menu offerings.
Updated on: May 23, 2024

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Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.