Branch Metrics Stock

Branch, the leader in mobile linking and measurement, has acquired Nova Launcher, the most popular Android launcher, and Sesame Universal Search, a fast-growing, on-device search engine for Android. The two acquisitions enable Branch to continue to capitalize on the tremendous opportunity to create new and better ways for users to discover and engage with apps.

In the case of Peet’s Coffee Inc., the 56-year-old institution had to confront a new reality in which sales would depend heavily on its digital platform. This required robust links that enabled Peet’s to fulfill coffee orders while also moving much of its customer base to the online world. Peet’s turned to Branch Metrics Inc. for mobile linking and measurement technology that would channel customers seamlessly into loyalty programs and menu offerings.

Branch has built its business around helping enterprises navigate the tricky waters that surround platform marketing. It offers a mobile linking platform to facilitate customer engagement and mobile measurement tools so that clients can understand what parts of their marketing strategy are working as they vie for consumer attention and consumer dollars.