OfferFit is an artificial intelligence company that specializes in self-learning without the need for A/B testing. To improve marketing messaging, OfferFit calculates optimal messaging for customers using first-party data performance tools. Other features of the AI platform include the identification of target customers, customer-level recommendations, and 1:1 personalization. OfferFit was founded by George Khachatryan and Victor Kostyuk in 2020 and is headquartered in Boston, MA.

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Management Team

George Khachatryan Ph.D
Co-Founder & Chief Executive Officer
Shweta Narayan
Chief Financial Officer
Victor Kostyuk Ph.D
Co-Founder & Chief Technology Officer

Board Members

Harrison Lieberfarb
Canvas Ventures
Michael Ghaffary JD
Canvas Ventures

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News Highlights

OfferFit gets $25M to kill A/B testing for marketing with machine learning personalization
“A/B testing is dead” proclaims the copy on the homepage of OfferFit, a three-year-old, Boston, Mass.-based startup founded and led by George Khachatryan as CEO, a PhD mathematician and former cofounder of education software startup Reasoning Mind. And investors seem to agree: today the company announced a $25 million series B funding round led by Menlo Ventures, joined by Ridge Ventures and earlier investors Canvas Ventures, Harmony Partners, Alumni Ventures Group, Carbide Ventures, and Burst Capital.
Updated on: Jun 13, 2024


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.