The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on Thursday. Conviva places a sensor in publishers and programmers’ videos or streaming content. The sensor isn’t a third-party data collector like a cookie or SDK. It’s the tool the publishers place in their video players... Continue reading »
Video measurement and analytics company, Conviva, measured 165% year-on-year growth in global live TV streaming in the fourth quarter of 2018. According to its ‘2018 Annual State of the Streaming TV Industry’ report, there was 89% growth in overall viewing hours across Conviva’s customer base...
