GOAT Stock

goat.comConsumer & Lifestyle / E-commerceFounded: 2010Funding to Date: $496.94MM

GOAT is a global marketplace platform that sells sneakers and contemporary apparel. The online e-commerce operations initiate a focus on trading, selling, and buying authenticated footwear and accessories. With offerings of branded sneaker verification, the company utilizes its platform to enable a feasible way to purchase or sell sneakers. GOAT was founded by Eddy Lu and Daishin Sugano in 2010 and is headquartered in Los Angeles, CA. 

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Private Market Pricing DetailsValuation & Financings

GOAT Stock Price

Forge Price 1
Price not yet available
Last Closed Trade 2
Close Date
xx/xx/xx
Last Closed Trade Price
$xx.xx
Last Funding Round (LFR)
Date
xx/xx/xx
Price per Share
$xx.xx

GOAT Funding Rounds and Valuation

Funding History Chart
Funding Round Details
Funding Date Share Class Amount Raised Price per Share Post-Money Valuation Key Investors
06/24/2021 Series F $195MM $xx.xx $3.73B Park West Asset Management, Franklin Templeton, Adage Capital Management, Ulysses Management
Price per Share
$xx.xx
Shares Outstanding
33,505,728
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Park West Asset Management, Franklin Templeton, Adage Capital Management, Ulysses Management
09/23/2020 Series E $105MM $xx.xx $1.75B D1 Capital Partners
Price per Share
$xx.xx
Shares Outstanding
36,084,000
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
D1 Capital Partners
02/07/2019 Series D-1 $15MM $xx.xx $550MM Foot Locker Foundation
Price per Share
$xx.xx
Shares Outstanding
16,489,500
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Foot Locker Foundation
02/07/2019 Series D $85MM $xx.xx $550MM Foot Locker Foundation
Price per Share
$xx.xx
Shares Outstanding
83,058,100
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Foot Locker Foundation
02/08/2018 Series C $59.99MM $xx.xx $250MM Index Ventures, Accel Partners, Matrix Partners, Upfront Ventures, Webb Investment Network
Price per Share
$xx.xx
Shares Outstanding
102,441,970
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Index Ventures, Accel Partners, Matrix Partners, Upfront Ventures, Webb Investment Network
02/07/2017 Series B $25MM $xx.xx $101.15MM Accel Partners, Upfront Ventures, Webb Investment Network
Price per Share
$xx.xx
Shares Outstanding
69,846,030
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Accel Partners, Upfront Ventures, Webb Investment Network
08/29/2016 Series A-7 $4.75MM $xx.xx $19.01MM Matrix Partners, Upfront Ventures, Webb Investment Network
Price per Share
$xx.xx
Shares Outstanding
51,680,240
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Matrix Partners, Upfront Ventures, Webb Investment Network
05/15/2012 Series A-6 $124,377 $xx.xx $21MM Upfront Ventures, Webb Investment Network
Price per Share
$xx.xx
Shares Outstanding
2,914,870
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Upfront Ventures, Webb Investment Network
05/15/2012 Series A-5 $429,027 $xx.xx $21MM Upfront Ventures, Webb Investment Network
Price per Share
$xx.xx
Shares Outstanding
7,181,580
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Upfront Ventures, Webb Investment Network
05/15/2012 Series A-4 $324,036 $xx.xx $21MM Upfront Ventures, Webb Investment Network
Price per Share
$xx.xx
Shares Outstanding
4,746,400
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Upfront Ventures, Webb Investment Network
05/15/2012 Series A-3 $229,751 $xx.xx $21MM Upfront Ventures, Webb Investment Network
Price per Share
$xx.xx
Shares Outstanding
2,243,670
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Upfront Ventures, Webb Investment Network
05/15/2012 Series A-1 $6.09MM $xx.xx $21MM Upfront Ventures, Webb Investment Network
Price per Share
$xx.xx
Shares Outstanding
45,075,210
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.1x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
N/A
Key Investors
Upfront Ventures, Webb Investment Network

GOAT investors also invested in these private companies

D1 Capital Partners
Initialized Capital Management
Double M Partners
Kosmos Ventures
NB Ventures
Daher Capital
Humbition
Talent Resources Ventures
Ulysses Management

Leadership & Board

Leadership

Yunah Lee
Chief Financial Officer
Sen Sugano
Vice President, Marketing
Damany Weir
Chief Strategy Officer & Board Member
Andrew Shin
Chief Technology Officer
Elizabeth Francis
Chief Operating Officer
Edward Lu
Co-Founder, Chief Executive Officer and Board Member
Daishin Sugano
Co-Founder, Chief Product Officer & Board Member

Board

Scott Martin
Foot Locker
Daniel Rimer
Index Ventures
Greg Bettinelli
Upfront Ventures
Ryan Sweeney
Accel
Josh Hannah
Matrix Partners

GOAT stock FAQs

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Can you buy GOAT stock?

As GOAT is not publicly traded, purchasing its stock is not available to everyone. To buy the stock of a private companies like GOAT, you must be an accredited investor. If you meet the accreditation criteria, you can register for Forge’s Secondary Marketplace to buy private market stock. If you are not accredited, find out how to begin the process and qualify for new investment opportunities.
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How to buy GOAT stock?

To invest in a private company like GOAT through Forge, you must first qualify as an accredited investor. (Learn more about the accreditation process.)

  1. Create a free account to access Forge’s marketplace.
  2. Express your interest in specific investments. Within Forge Markets, you will find detailed pricing and financing information for thousands of private companies.
  3. Throughout this process, a dedicated Forge Private Market Specialist will be available to address any questions you may have and to guide you seamlessly through each step of the transaction.
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Can you sell GOAT stock?

Yes, you may sell the GOAT stock you currently own. Forge can help you facilitate the sale of your stock in a manner that aligns with your needs and the company’s interests. If you are looking for liquidity, register with us today to begin the process. A dedicated Forge Private Market Specialist will be available to address any questions you may have along the way.
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How to sell GOAT stock?

If you hold private company shares of GOAT – whether as an employee or an early investor – Forge can help you sell them.

  1. Create a free Forge account, this will give you access to Forge’s marketplace and to one of our experienced Private Market Specialist to answer any questions you might have.
  2. Indicate your interest to sell your GOAT on our platform.
  3. Work with your dedicated Private Market Specialist who’ll help guide you through every step of the transaction.
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Is GOAT a public company?

No, GOAT is a privately held company and is currently not publicly traded on any stock markets including NYSE or NASDAQ.
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What is GOAT’s stock price?

GOAT is a privately held company and therefore does not have a public stock price. However, you may access GOAT private market stock price with Forge Data.
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What is GOAT’s stock ticker symbol?

GOAT does not have an official ticker symbol because this company is not currently publicly traded.
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Can institutional investors buy and sell private market stocks?

Yes. As one of the largest trading platform for the private market, Forge helps institutional investors seek liquidity as they buy and sell private stock for their portfolios or their clients. Our private market specialists have decades of experience working with institutional firms. Learn more or register today to get started.

GOAT’s news and media highlights

Last year, online fashion platform Goat, which sells new and vintage fashion items (the company acquired resale platform Grailed in October 2022) turned its annual Black Friday event into a weeklong, curated shopping experience that included access to exclusive daily sneaker and clothing drops, celebrity guest appearances, and auctions. In doing so, the company effectively turned a shopping event into an immersive and entertaining brand experience.
With LA Tech week approaching, I had to pull one of my favorite Office Hours’ episodes spotlighting a unicorn ecommerce sneaker startup GOAT, when co-founder and CEO Eddy Lu talked about how he achieved success and shared his insight on when to know if it's time to pivot or quit.
While the resale marketplace has experienced challenges in recent months, Goat Group is seeing a boom in its business, thanks in part to its recent acquisition of Grailed. The Los Angeles-based sneaker platform has experienced a more than 100 percent year-over-year increase in its apparel business, according to the company’s chief brand officer Sen Sugano, who also stated the platform is seeing a more than 200 percent increase in searches for apparel.
Sneaker and streetwear empire GOAT just doubled its valuation in a massive new raise. The GOAT Group parent company shared today that it has raised $195 million in a Series F raise valuing the fashion giant at some $3.7 billion. The raise was led by a handful of hedge funds and P/E firms including …
Updated on: Nov 4, 2024

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