GOAT Stock

goat.comConsumer & Lifestyle / E-commerceFounded: 2010Funding to Date: $496.94MM

GOAT is a global marketplace platform that sells sneakers and contemporary apparel. The online e-commerce operations initiate a focus on trading, selling, and buying authenticated footwear and accessories. With offerings of branded sneaker verification, the company utilizes its platform to enable a feasible way to purchase or sell sneakers. GOAT was founded by Eddy Lu and Daishin Sugano in 2010 and is headquartered in Los Angeles, CA. 

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GOAT investors also invested in these private companies

D1 Capital Partners
Upfront Ventures
Double M Partners
Kosmos Ventures
NB Ventures
Daher Capital
Talent Resources Ventures
Ulysses Management
Irving Investors


Management Team

Yunah Lee
Chief Financial Officer
Sen Sugano
Vice President, Marketing
Damany Weir
Chief Strategy Officer & Board Member
Andrew Shin
Chief Technology Officer
Elizabeth Francis
Chief Operating Officer
Edward Lu
Co-Founder, Chief Executive Officer and Board Member
Daishin Sugano
Co-Founder, Chief Product Officer & Board Member

Board Members

Scott Martin
Foot Locker
Daniel Rimer
Index Ventures
Greg Bettinelli
Upfront Ventures
Ryan Sweeney
Josh Hannah
Matrix Partners

GOAT’s stock FAQs


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GOAT is a privately held company and therefore does not have a public stock price. However, you may access GOAT’s private market stock price with Forge Data.

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GOAT does not have an official ticker symbol because this company is not currently publicly traded.

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News Highlights

How fashion platform Goat conquered Black Friday

Last year, online fashion platform Goat, which sells new and vintage fashion items (the company acquired resale platform Grailed in October 2022) turned its annual Black Friday event into a weeklong, curated shopping experience that included access to exclusive daily sneaker and clothing drops, celebrity guest appearances, and auctions. In doing so, the company effectively turned a shopping event into an immersive and entertaining brand experience.

GOAT Co-founder Eddy Lu On How His Sneaker Startup GOAT Achieved Unicorn Status

With LA Tech week approaching, I had to pull one of my favorite Office Hours’ episodes spotlighting a unicorn ecommerce sneaker startup GOAT, when co-founder and CEO Eddy Lu talked about how he achieved success and shared his insight on when to know if it's time to pivot or quit.

Goat Group’s Sen Sugano Talks Grailed Acquisition and Apparel Boom

While the resale marketplace has experienced challenges in recent months, Goat Group is seeing a boom in its business, thanks in part to its recent acquisition of Grailed. The Los Angeles-based sneaker platform has experienced a more than 100 percent year-over-year increase in its apparel business, according to the company’s chief brand officer Sen Sugano, who also stated the platform is seeing a more than 200 percent increase in searches for apparel.
Updated on: Jun 24, 2024


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.