BabyList Stock

babylist.comConsumer & Lifestyle / E-commerceFounded: 2011Funding to Date: $70.69MM

BabyList is a digital platform built for growing families. Parents are able to utilize the marketplace technology shop parenting product guides, make crucial decisions with a registry app, and receive access to proprietary data to help families make unbiased decisions. Babylist was founded by Natalie Gorman in 2011 and is headquartered in Emeryville, CA. 

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Management Team

Natalie Gordon
Founder, Chief Executive Officer
Jocelene Kwan
Chief Financial Officer

Frequently Asked Questions About BabyList’s Stock

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BabyList is a privately held company and therefore does not have a public stock price. However, you may access BabyList’s private market stock price with Forge Data.
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News Highlights

Babylist expands its e-commerce offerings with a new wishlist feature
Babylist, an e-commerce platform for expectant mothers, has expanded its services with a new wishlist feature. The tool allows users to create wishlists for holidays and birthdays, providing a new revenue channel beyond its baby registry service. Since its soft launch in September, 60,000 wishlists have been created and 215,000 gifts given. This follows Babylist's growth in 2023, which saw the introduction of a health service and the acquisition of wellness platform Expectful.
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
Companies like Babylist, TodayTix Group, and Liquid Death are expanding their in-house teams to better control costs and improve efficiency. Babylist aims to manage all facets of marketing and advertising in-house within the next six months. TodayTix Group and Liquid Death are also managing marketing efforts and ad spend internally, leveraging external partners only when necessary. According to the ANA, 82% of marketers now have in-house agencies, a rise from 78% in 2018.
Updated on: Jun 16, 2024


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.