Thrive Market CEO Nick Green tells PYMNTS that its new B-corp certification has been a solid customer strategy and recognition of its business practices.
Organic food delivery service Thrive Market has one prodigious asset that nearly all marketers covet: more than 1,000 points of useful customer data that it harvests for everything from personalization to product development.
Online health and wellness grocer Thrive Market has grown through a membership model like Costco selling exclusively healthy alternatives like Whole Foods, but priced ~25-50% below traditional prices. It makes such goods, most especially private label, affordable to middle-class moms on a budget.
