Invest and Sell Tonal Stock

Tonal stock price

Forge Price ¹

Price not yet available

Last Closed Trade ²

Close Date

xx/xx/xx

Last Closed Trade Price

$xx.xx

Last Funding Round (LFR)

Date

xx/xx/xx

Price per Share

$xx.xx

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Tonal funding rounds and valuation

Funding history chart

Funding round details

	Funding Date	Share Class	Amount Raised	Price per Share	Post-Money Valuation	Key Investors
	04/10/2023	New Preferred	$130MM	$xx.xx	$488.71MM	Cobalt Capital, Dragoneer, Kindred Ventures, L Catterton, Thvc
Price per Share $xx.xx Shares Outstanding 161,150,366 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Dragoneer, Kindred Ventures, L Catterton, Thvc
	04/10/2023	Junior Preferred	$204.27MM	$xx.xx	$488.71MM	Cobalt Capital, Dragoneer, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mayfield, Mike Tyson, Sapphire Ventures, Serena Ventures, Shasta Ventures, Sue Bird
Price per Share $xx.xx Shares Outstanding 253,222,508 Liquidation Pref Order 2 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 0.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Dragoneer, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mayfield, Mike Tyson, Sapphire Ventures, Serena Ventures, Shasta Ventures, Sue Bird
	09/13/2022	Series F Prime	$44.45MM	$xx.xx	$1.9B	Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
Price per Share $xx.xx Shares Outstanding 6,573,808 Liquidation Pref Order 1 Liquidation Pref As Multiplier 2.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
	09/13/2022	Series F-1 Prime	$5MM	$xx.xx	$1.9B	Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
Price per Share $xx.xx Shares Outstanding 739,469 Liquidation Pref Order 1 Liquidation Pref As Multiplier 2.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
	09/13/2022	Series F Prime 3	$5.15MM	$xx.xx	$1.9B	Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
Price per Share $xx.xx Shares Outstanding 810,303 Liquidation Pref Order 1 Liquidation Pref As Multiplier 2.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
	09/13/2022	Series F Prime 2	$3.8MM	$xx.xx	$1.9B	Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
Price per Share $xx.xx Shares Outstanding 887,363 Liquidation Pref Order 1 Liquidation Pref As Multiplier 2.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
	03/31/2021	Series E Prime	$98.89MM	$xx.xx	$1.6B	Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
Price per Share $xx.xx Shares Outstanding 15,941,892 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
	03/30/2021	Series E-1 Prime	$21.25MM	$xx.xx	$1.6B	Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
Price per Share $xx.xx Shares Outstanding 3,425,587 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
	03/29/2021	Series E Prime 3	$70.65MM	$xx.xx	$1.6B	Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
Price per Share $xx.xx Shares Outstanding 12,106,188 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
	03/28/2021	Series E Prime 2	$4.43MM	$xx.xx	$1.6B	Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
Price per Share $xx.xx Shares Outstanding 1,128,428 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
	09/17/2020	Series C-2 Prime 2	$11MM	$xx.xx	$310.32MM	Evolution Media, L Catterton, Mayfield, Sapphire Ventures, Serena Ventures, Shasta Ventures
Price per Share $xx.xx Shares Outstanding 6,939,625 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Evolution Media, L Catterton, Mayfield, Sapphire Ventures, Serena Ventures, Shasta Ventures
	09/17/2020	Series C-2 Prime 3	$2.82MM	$xx.xx	$310.32MM	Evolution Media, L Catterton, Mayfield, Sapphire Ventures, Serena Ventures, Shasta Ventures
Price per Share $xx.xx Shares Outstanding 1,892,625 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Evolution Media, L Catterton, Mayfield, Sapphire Ventures, Serena Ventures, Shasta Ventures
	04/04/2019	Series C Prime	$33.33MM	$xx.xx	$212.16MM	Evolution Media, L Catterton, Mayfield, Sapphire Venture, Shasta Ventures
Price per Share $xx.xx Shares Outstanding 21,030,156 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Evolution Media, L Catterton, Mayfield, Sapphire Venture, Shasta Ventures
	06/30/2018	Series B-2 Prime	$26.17MM	$xx.xx	$116.3MM	Mayfield, Sapphire Ventures, Shasta Ventures
Price per Share $xx.xx Shares Outstanding 23,342,375 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Mayfield, Sapphire Ventures, Shasta Ventures
	06/30/2018	Series B Prime	$3MM	$xx.xx	$116.3MM	Mayfield, Sapphire Ventures, Shasta Ventures
Price per Share $xx.xx Shares Outstanding 3,211,647 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Mayfield, Sapphire Ventures, Shasta Ventures
	06/30/2016	Series A Prime	$49,999.28	$xx.xx	$52.02MM	Undisclosed Investors
Price per Share $xx.xx Shares Outstanding 80,618 Liquidation Pref Order 1 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Participating Participation Cap 1000 Key Investors Undisclosed Investors

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Tonal stock FAQs

To buy and sell Tonal stock

Can you buy Tonal stock?

As Tonal is not publicly traded, purchasing its stock is not available to everyone. To buy the stock of a private companies like Tonal, you must be an accredited investor. If you meet the accreditation criteria, you can register for Forge’s Secondary Marketplace to buy private market stock. If you are not accredited, find out how to begin the process and qualify for new investment opportunities.

How to buy Tonal stock?

To invest in a private company like Tonal through Forge, you must first qualify as an accredited investor. (Learn more about the accreditation process.)

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Can you sell Tonal stock?

Yes, you may sell the Tonal stock you currently own. Forge can help you facilitate the sale of your stock in a manner that aligns with your needs and the company’s interests. If you are looking for liquidity, register with us today to begin the process. A dedicated Forge Private Market Specialist will be available to address any questions you may have along the way.

How to sell Tonal stock?

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To learn more about Tonal stock

Is Tonal a public company?

No, Tonal is a privately held company and is currently not publicly traded on any stock markets including NYSE or NASDAQ.

What is Tonal’s stock price?

Tonal is a privately held company and therefore does not have a public stock price. However, you may access Tonal private market stock price with Forge Data.

What is Tonal’s stock ticker symbol?

Tonal does not have an official ticker symbol because this company is not currently publicly traded.

Can institutional investors buy and sell private market stocks?

Yes. As one of the largest trading platform for the private market, Forge helps institutional investors seek liquidity as they buy and sell private stock for their portfolios or their clients. Our private market specialists have decades of experience working with institutional firms. Learn more or register today to get started.

Leadership and board

Leadership

Krystal Zell

Chief Executive Officer

Gregory De Gunzburg

Chief Strategy Officer

Aly Orady

Founder & Chief Technology Officer

Werner Brell

Chief Experience Officer

Ron Will

Chief Financial Officer

Board

Steve Abbott JD

Sapphire Ventures

Tonal news and media highlights

Blog

Celebrity Backers: MasterClass and Tonal have Serena Williams in their courts

July 18, 2023

In terms of their missions, two unicorns — MasterClass, a provider of online classes taught by experts in many fields, and Tonal, creator of a “smart” home-exercise machine — have little in common. But both companies share a valuable asset: retired tennis superstar Serena Williams.

Business Wire 04/10/2023

Tonal Raises $130M in New Funding and Appoints Krystal Zell as New CEO As it Accelerates its Member-Focused Strategy for Growth and Profitability

Tonal, the most advanced strength and personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching, today announced that it successfully completed its latest funding round, raising $130M in new capital through existing investors, led by L Catterton, Cobalt, Dragoneer, Kindred Ventures and THVC.

Bloomberg.com 09/16/2022

Fitness firm Tonal seeking $1.9B value with financing

The home gym startup could raise more than $100M in this next round and give Tonal the capital it needs to solve supply-chain challenges. The startup is on track to generate more than $100M in subscription revenue over the next 12 months.

Financial Buzz 10/13/2021

Tonal Announces LeBron James as an Investor and Brand Partner

“To have LeBron James – one of the greatest athletes in the world – invest in Tonal is a pinnacle moment for us,” said Aly Orady, Founder & Chief Executive Officer of Tonal. James joins a growing list of over 30 athlete investors and brand ambassadors that includes Serena Williams, Stephen Curry.

VentureBeat 04/04/2019

Tonal raises $45 million to expand its smart in-home fitness system

Fitness startup Tonal has raised $45 million to expand its eponymous fitness machine that combines an interactive LED screen with electromagnetic weights.

Other companies like Tonal in the Fitness sector

Sector: Consumer & Lifestyle

Subsector: Fitness

					Last Funding Round
Company		Forge Price	Forge Price Change ⁵	Last Closed Trade	Share Class	Post-Money Valuation	Price per Share	Amount Raised
	FightCamp	--	--	$xx.xx	Series B	$403.7MM	$xx.xx	$62.54MM
	Future	--	--	$xx.xx	Series C-2	$122.06MM	$xx.xx	$6.12MM
	Hydrow	--	--	$xx.xx	Series 1	$69.24MM	$xx.xx	$17.25MM
	Obé	--	--	$xx.xx	Series A	$184.46MM	$xx.xx	$15MM
	Strava	$12.00	-40.00%	$xx.xx	Series F	$1.54B	$xx.xx	$110MM
	Tempo	--	--	$xx.xx	Series C	$750.79MM	$xx.xx	$176MM
	Wellhub	--	--	$xx.xx	Series F-1	$3.29B	$xx.xx	$150MM
	Whoop	$1.84	-2.65%	$xx.xx	Series F	$3.57B	$xx.xx	$200MM
	Zwift	--	--	$xx.xx	Series C-2	$2.5B	$xx.xx	$25MM
	iFIT	--	--	$xx.xx	--	--	--	--

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Updated on: Feb 13, 2025

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Tonal stock