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Tonal Tonal Stock
$488.71MM
New Preferred Valuation, Apr 2023
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Tonal Stock Price

Forge Price 1
Price not yet available
Last Closed Trade 2
Close Date
xx/xx/xx
Last Closed Trade Price
$xx.xx
Last Funding Round (LFR)
Date
xx/xx/xx
Price per Share
$xx.xx

Tonal Funding Rounds and Valuation

Funding History Chart
Funding Round Details
Funding Date Share Class Amount Raised Price per Share Post-Money Valuation Key Investors
04/10/2023 Junior Preferred $204.27MM $xx.xx $488.71MM Cobalt Capital, Dragoneer, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mayfield, Mike Tyson, Sapphire Ventures, Serena Ventures, Shasta Ventures, Sue Bird
Price per Share
$xx.xx
Shares Outstanding
253,222,508
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Dragoneer, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mayfield, Mike Tyson, Sapphire Ventures, Serena Ventures, Shasta Ventures, Sue Bird
04/10/2023 New Preferred $130MM $xx.xx $488.71MM Cobalt Capital, Dragoneer, Kindred Ventures, L Catterton, Thvc
Price per Share
$xx.xx
Shares Outstanding
161,150,366
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Dragoneer, Kindred Ventures, L Catterton, Thvc
09/13/2022 Series F Prime 2 $3.8MM $xx.xx $1.9B Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
Price per Share
$xx.xx
Shares Outstanding
887,363
Liquidation Pref Order
1
Liquidation Pref As Multiplier
2.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
09/13/2022 Series F Prime 3 $5.15MM $xx.xx $1.9B Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
Price per Share
$xx.xx
Shares Outstanding
810,303
Liquidation Pref Order
1
Liquidation Pref As Multiplier
2.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
09/13/2022 Series F-1 Prime $5MM $xx.xx $1.9B Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
Price per Share
$xx.xx
Shares Outstanding
739,469
Liquidation Pref Order
1
Liquidation Pref As Multiplier
2.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
09/13/2022 Series F Prime $44.45MM $xx.xx $1.9B Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
Price per Share
$xx.xx
Shares Outstanding
6,573,808
Liquidation Pref Order
1
Liquidation Pref As Multiplier
2.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Dragoneer, L Catterton, Sapphire Ventures
03/31/2021 Series E Prime $98.89MM $xx.xx $1.6B Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
Price per Share
$xx.xx
Shares Outstanding
15,941,892
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
03/30/2021 Series E-1 Prime $21.25MM $xx.xx $1.6B Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
Price per Share
$xx.xx
Shares Outstanding
3,425,587
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
03/29/2021 Series E Prime 3 $70.65MM $xx.xx $1.6B Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
Price per Share
$xx.xx
Shares Outstanding
12,106,188
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
03/28/2021 Series E Prime 2 $4.43MM $xx.xx $1.6B Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
Price per Share
$xx.xx
Shares Outstanding
1,128,428
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Cobalt Capital, Drew Brees, Larry Fitzgerald, L Catterton, Maria Sharapova, Mike Tyson, Sapphire Ventures, Sue Bird
09/17/2020 Series C-2 Prime 3 $2.82MM $xx.xx $310.32MM Evolution Media, L Catterton, Mayfield, Sapphire Ventures, Serena Ventures, Shasta Ventures
Price per Share
$xx.xx
Shares Outstanding
1,892,625
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Evolution Media, L Catterton, Mayfield, Sapphire Ventures, Serena Ventures, Shasta Ventures
09/17/2020 Series C-2 Prime 2 $11MM $xx.xx $310.32MM Evolution Media, L Catterton, Mayfield, Sapphire Ventures, Serena Ventures, Shasta Ventures
Price per Share
$xx.xx
Shares Outstanding
6,939,625
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Evolution Media, L Catterton, Mayfield, Sapphire Ventures, Serena Ventures, Shasta Ventures
04/04/2019 Series C Prime $33.33MM $xx.xx $212.16MM Evolution Media, L Catterton, Mayfield, Sapphire Venture, Shasta Ventures
Price per Share
$xx.xx
Shares Outstanding
21,030,156
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Evolution Media, L Catterton, Mayfield, Sapphire Venture, Shasta Ventures
06/30/2018 Series B Prime $3MM $xx.xx $116.3MM Mayfield, Sapphire Ventures, Shasta Ventures
Price per Share
$xx.xx
Shares Outstanding
3,211,647
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Mayfield, Sapphire Ventures, Shasta Ventures
06/30/2018 Series B-2 Prime $26.17MM $xx.xx $116.3MM Mayfield, Sapphire Ventures, Shasta Ventures
Price per Share
$xx.xx
Shares Outstanding
23,342,375
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Mayfield, Sapphire Ventures, Shasta Ventures
06/30/2016 Series A Prime $49,999.28 $xx.xx $52.02MM Undisclosed Investors
Price per Share
$xx.xx
Shares Outstanding
80,618
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
1000
Key Investors
Undisclosed Investors
Company Details
Tonal is the developer of a smart gym machine that uses revolutionary dynamic weight that adjusts to every move, delivering personalized workouts to help users be their strongest self. Tonal’s patented digital weight system makes thousands of calculations a second to deliver you a smooth weight lifting experience using magnets and electricity. The company was founded in Aly Orady and Nate Bosshard 2015 and is headquartered in San Francisco, CA.
Subsector
Founded
2015
Post-Money Valuation 3
$488.71MM
Total Funding
$664.28MM
LFR Price per Share
$xx.xx
Last Funding Share Class
New Preferred
Tonal Stock FAQs
To buy and sell Tonal stock
Can you buy Tonal stock?
As Tonal is not publicly traded, purchasing its stock is not available to everyone. To buy the stock of a private companies like Tonal, you must be an accredited investor. If you meet the accreditation criteria, you can register for Forge’s Secondary Marketplace to buy private market stock. If you are not accredited, find out how to begin the process and qualify for new investment opportunities.
How to buy Tonal stock?

To invest in a private company like Tonal through Forge, you must first qualify as an accredited investor. (Learn more about the accreditation process.)

  1. Create a free account to access Forge’s marketplace.
  2. Express your interest in specific investments. Within Forge Markets, you will find detailed pricing and financing information for thousands of private companies.
  3. Throughout this process, a dedicated Forge Private Market Specialist will be available to address any questions you may have and to guide you seamlessly through each step of the transaction.
Can you sell Tonal stock?
Yes, you may sell the Tonal stock you currently own. Forge can help you facilitate the sale of your stock in a manner that aligns with your needs and the company’s interests. If you are looking for liquidity, register with us today to begin the process. A dedicated Forge Private Market Specialist will be available to address any questions you may have along the way.
How to sell Tonal stock?

If you hold private company shares of Tonal – whether as an employee or an early investor – Forge can help you sell them.

  1. Create a free Forge account, this will give you access to Forge’s marketplace and to one of our experienced Private Market Specialist to answer any questions you might have.
  2. Indicate your interest to sell your Tonal on our platform.
  3. Work with your dedicated Private Market Specialist who’ll help guide you through every step of the transaction.
To learn more about Tonal stock
Is Tonal a public company?
No, Tonal is a privately held company and is currently not publicly traded on any stock markets including NYSE or NASDAQ.
What is Tonal’s stock price?
Tonal is a privately held company and therefore does not have a public stock price. However, you may access Tonal private market stock price with Forge Data.
What is Tonal’s stock ticker symbol?
Tonal does not have an official ticker symbol because this company is not currently publicly traded.
Can institutional investors buy and sell private market stocks?
Yes. As one of the largest trading platform for the private market, Forge helps institutional investors seek liquidity as they buy and sell private stock for their portfolios or their clients. Our private market specialists have decades of experience working with institutional firms. Learn more or register today to get started.

Tonal Investors Also Invested in These Private Companies

Mike Tyson
Larry Fitzgerald
Makai Vc
Sue Bird
Team Builder Ventures
Cobalt Capital
Maria Sharapova
Skip Capital
Thvc
Evolution Media Capital
Drew Brees
Technexus Venture Collaborative

Leadership & Board

Leadership

Krystal Zell
Chief Executive Officer
Gregory De Gunzburg
Chief Strategy Officer
Aly Orady
Founder & Chief Technology Officer
Werner Brell
Chief Experience Officer
Ron Will
Chief Financial Officer

Board

Steve Abbott JD
Sapphire Ventures

Tonal News and Media Highlights

Tonal Raises $130M in New Funding and Appoints Krystal Zell as New CEO As it Accelerates its Member-Focused Strategy for Growth and Profitability

Tonal, the most advanced strength and personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching, today announced that it successfully completed its latest funding round, raising $130M in new capital through existing investors, led by L Catterton, Cobalt, Dragoneer, Kindred Ventures and THVC.

Fitness firm Tonal seeking $1.9B value with financing

The home gym startup could raise more than $100M in this next round and give Tonal the capital it needs to solve supply-chain challenges. The startup is on track to generate more than $100M in subscription revenue over the next 12 months.

Tonal Announces LeBron James as an Investor and Brand Partner

“To have LeBron James – one of the greatest athletes in the world – invest in Tonal is a pinnacle moment for us,” said Aly Orady, Founder & Chief Executive Officer of Tonal. James joins a growing list of over 30 athlete investors and brand ambassadors that includes Serena Williams, Stephen Curry.

Tonal raises $45 million to bring strength training to more living rooms – TechCrunch

Tonal is today announcing its Series C financing that it hopes will allow the company to bring its at-home gym to even more homes. The funding round shows investors’ excitement around the new generation of personal exercise equipment that combines on-demand training with smart features. Tonal…
Browse Insights
Other Companies Like Tonal in the Fitness Sector
Sector: Consumer & Lifestyle
Subsector: Fitness
Last Funding Round
Company Forge Price Forge Price Change 5 Last Closed Trade Share Class Post-Money Valuation Price per Share Amount Raised
FightCampFightCamp----$xx.xxSeries B$403.7MM$xx.xx$62.54MM
FutureFuture----$xx.xxSeries C-2$122.06MM$xx.xx$6.12MM
HydrowHydrow----$xx.xxSeries S$464.68MM$xx.xx$8.02MM
ObéObé----$xx.xxSeries A$184.46MM$xx.xx$15MM
StravaStrava$20.00+42.86%$xx.xxSeries F$1.54B$xx.xx$110MM
TempoTempo----$xx.xxSeries C$750.79MM$xx.xx$176MM
WellhubWellhub----$xx.xxSeries F-1$3.29B$xx.xx$150MM
WhoopWhoop$1.70+3.03%$xx.xxSeries F$3.57B$xx.xx$200MM
ZwiftZwift----$xx.xxSeries C-2$2.5B$xx.xx$25MM
iFITiFIT----$xx.xx--------

Updated on: Jan 17, 2025

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