Individual InvestorsEmployee ShareholdersInstitutional InvestorsPrivate Companies Accredited Investors Seed & Angel InvestorsAsset Managers & Hedge Funds Family Offices Venture Capital Firms Wealth Managers & RIAsWho We Serve TradingDataRetirement Institutional TradingForge ProTrade private companies with Forge’s institutional brokerage toolBrowse CompaniesIndividual InvestingForge MarketsFind new private company investment opportunitiesForge PriceA proprietary indicative price, calculated daily, for over 240 pre-IPO companies.Forge DataAnalyze private markets via Forge’s intuitive web applicationForge Private Market IndexMonitor a benchmark for actively traded private companies Forge Accuidity Private Market IndexInvest in an institutionally-managed diversified basket of private companies (QPs only)Self-Directed IRAForge TrustInvest in private companies and other alternative assets through a tax-advantaged Self-Directed IRASolutions All InsightsPrivate Market ReportsMarket InsightsBuying and Selling Pre-IPO All ReportsPrivate Market Updates Forge Investment OutlookStartup News and TrendsPrivate Market Data and AnalyticsTech IPO Calendar for 2024Magnificent 7Private Market ExplainedBuying Pre-IPO SharesSelling Pre-IPO Shares Glossary Videos FAQsInsights About Us Leadership Investor Relations People & Culture Careers About

Tonal Systems Stock $2.39

Forge Price ¹ updated November 17, 2024

tonal.comConsumer & Lifestyle / FitnessFounded: 2015Funding to Date: $578.4MM

Tonal is the developer of a smart gym machine that uses revolutionary dynamic weight that adjusts to every move, delivering personalized workouts to help users be their strongest self. Tonal’s patented digital weight system makes thousands of calculations a second to deliver you a smooth weight lifting experience using magnets and electricity. The company was founded in Aly Orady and Nate Bosshard 2015 and is headquartered in San Francisco, CA.

Buy and sell Tonal Systems stockLearn more about Tonal Systems IPO

Private Market Pricing DetailsValuation & Financings

Tonal Systems Stock Price

MAX

Forge Price ¹

Date

11/17/2024

Price per Share

$2.39

Last Closed Trade ²

Close Date

xx/xx/xx

Last Closed Trade Price

$xx.xx

Last Funding Round (LFR)

Date

xx/xx/xx

Price per Share

$xx.xx

Access Stock Price

Tonal Systems Funding Rounds and Valuation

Funding History Chart

Funding Round Details

	Funding Date	Share Class	Amount Raised	Price per Share	Post-Money Valuation	Key Investors
	09/09/2022	Series F-1	$5MM	$xx.xx	$1.89B	L Catterton, Dragoneer Investment Group, Serena Williams, LeBron James, Mike Tyson, Drew Brees
Price per Share $xx.xx Shares Outstanding 739,469 Liquidation Pref Order 1 Liquidation Pref As Multiplier 2.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors L Catterton, Dragoneer Investment Group, Serena Williams, LeBron James, Mike Tyson, Drew Brees
	09/09/2022	Series F	$95MM	$xx.xx	$1.89B	L Catterton, Dragoneer Investment Group, Serena Williams, LeBron James, Mike Tyson, Drew Brees
Price per Share $xx.xx Shares Outstanding 14,049,930 Liquidation Pref Order 1 Liquidation Pref As Multiplier 2.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors L Catterton, Dragoneer Investment Group, Serena Williams, LeBron James, Mike Tyson, Drew Brees
	03/31/2021	Series E-1	$21.25MM	$xx.xx	$1.6B	Dragoneer, Cobalt Capital, LCatterton, Sapphire Ventures
Price per Share $xx.xx Shares Outstanding 3,425,587 Liquidation Pref Order 2 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors Dragoneer, Cobalt Capital, LCatterton, Sapphire Ventures
	03/31/2021	Series E	$295.31MM	$xx.xx	$1.6B	Dragoneer, Cobalt Capital, LCatterton, Sapphire Ventures
Price per Share $xx.xx Shares Outstanding 47,605,884 Liquidation Pref Order 2 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors Dragoneer, Cobalt Capital, LCatterton, Sapphire Ventures
	06/30/2020	Series C-2	$74.41MM	$xx.xx	$291.63MM	Undisclosed Investors
Price per Share $xx.xx Shares Outstanding 46,941,532 Liquidation Pref Order 3 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors Undisclosed Investors
	04/04/2019	Series C	$45.09MM	$xx.xx	$184.05MM	L Catterton, Evolution Media, Shasta Ventures, Mayfield, Sapphire Ventures, Serena Ventures
Price per Share $xx.xx Shares Outstanding 28,444,567 Liquidation Pref Order 3 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors L Catterton, Evolution Media, Shasta Ventures, Mayfield, Sapphire Ventures, Serena Ventures
	08/31/2018	Series B-2	$9.45MM	$xx.xx	$84.08MM	Undisclosed Investors
Price per Share $xx.xx Shares Outstanding 8,432,670 Liquidation Pref Order 3 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors Undisclosed Investors
	07/31/2018	Series B	$20.98MM	$xx.xx	$58.66MM	Sapphire Ventures
Price per Share $xx.xx Shares Outstanding 22,463,855 Liquidation Pref Order 3 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors Sapphire Ventures
	01/31/2017	Series A	$10.47MM	$xx.xx	$26.01MM	Undisclosed Investors
Price per Share $xx.xx Shares Outstanding 16,882,370 Liquidation Pref Order 3 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors Undisclosed Investors
	05/22/2015	Series Seed	$1.43MM	$xx.xx	$8.43MM	Undisclosed Investors
Price per Share $xx.xx Shares Outstanding 4,085,922 Liquidation Pref Order 3 Liquidation Pref As Multiplier 1.0x Conversion Ratio 1.0x Dividend Rate 8.0% Cumulative Non-cumulative Participating Non-participating Participation Cap N/A Key Investors Undisclosed Investors

Access Stock Price

Leadership & Board

Leadership

Krystal Zell

Chief Executive Officer

Gregory De Gunzburg

Chief Strategy Officer

Aly Orady

Founder & Chief Technology Officer

Werner Brell

Chief Experience Officer

Ron Will

Chief Financial Officer

Board

Steve Abbott JD

Sapphire Ventures

Tonal Systems stock FAQs

Can you buy Tonal Systems stock?

As Tonal Systems is not publicly traded, purchasing its stock is not available to everyone. To buy the stock of a private companies like Tonal Systems, you must be an accredited investor. If you meet the accreditation criteria, you can register for Forge’s Secondary Marketplace to buy private market stock. If you are not accredited, find out how to begin the process and qualify for new investment opportunities.

How to buy Tonal Systems stock?

To invest in a private company like Tonal Systems through Forge, you must first qualify as an accredited investor. (Learn more about the accreditation process.)

Create a free account to access Forge’s marketplace.
Express your interest in specific investments. Within Forge Markets, you will find detailed pricing and financing information for thousands of private companies.
Throughout this process, a dedicated Forge Private Market Specialist will be available to address any questions you may have and to guide you seamlessly through each step of the transaction.

Can you sell Tonal Systems stock?

Yes, you may sell the Tonal Systems stock you currently own. Forge can help you facilitate the sale of your stock in a manner that aligns with your needs and the company’s interests. If you are looking for liquidity, register with us today to begin the process. A dedicated Forge Private Market Specialist will be available to address any questions you may have along the way.

How to sell Tonal Systems stock?

If you hold private company shares of Tonal Systems – whether as an employee or an early investor – Forge can help you sell them.

Create a free Forge account, this will give you access to Forge’s marketplace and to one of our experienced Private Market Specialist to answer any questions you might have.
Indicate your interest to sell your Tonal Systems on our platform.
Work with your dedicated Private Market Specialist who’ll help guide you through every step of the transaction.

Is Tonal Systems a public company?

No, Tonal Systems is a privately held company and is currently not publicly traded on any stock markets including NYSE or NASDAQ.

What is Tonal Systems’ stock price?

Tonal Systems is a private company, meaning it does’t have a publicly traded stock price. However, as of 11/17/2024 the Tonal Systems Forge Price is $2.39 per share. The Forge Price is a derived price calculated for private companies like Tonal Systems to provide insights into their current valuation. Learn more about Forge Price.

What is Tonal Systems’ stock ticker symbol?

Tonal Systems does not have an official ticker symbol because this company is not currently publicly traded.

Can institutional investors buy and sell private market stocks?

Yes. As one of the largest trading platform for the private market, Forge helps institutional investors seek liquidity as they buy and sell private stock for their portfolios or their clients. Our private market specialists have decades of experience working with institutional firms. Learn more or register today to get started.

Tonal Systems’ news and media highlights

Blog

Celebrity Backers: MasterClass and Tonal have Serena Williams in their courts

July 18, 2023

In terms of their missions, two unicorns — MasterClass, a provider of online classes taught by experts in many fields, and Tonal, creator of a “smart” home-exercise machine — have little in common. But both companies share a valuable asset: retired tennis superstar Serena Williams.

Business Wire 04/10/2023

Tonal Raises $130M in New Funding and Appoints Krystal Zell as New CEO As it Accelerates its Member-Focused Strategy for Growth and Profitability

Tonal, the most advanced strength and personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching, today announced that it successfully completed its latest funding round, raising $130M in new capital through existing investors, led by L Catterton, Cobalt, Dragoneer, Kindred Ventures and THVC.

Bloomberg 09/16/2022

Fitness firm Tonal seeking $1.9B value with financing

The home gym startup could raise more than $100M in this next round and give Tonal the capital it needs to solve supply-chain challenges. The startup is on track to generate more than $100M in subscription revenue over the next 12 months.

Financial Buzz 10/13/2021

Tonal Announces LeBron James as an Investor and Brand Partner

“To have LeBron James – one of the greatest athletes in the world – invest in Tonal is a pinnacle moment for us,” said Aly Orady, Founder & Chief Executive Officer of Tonal. James joins a growing list of over 30 athlete investors and brand ambassadors that includes Serena Williams, Stephen Curry.

TechCrunch 04/04/2019

Tonal raises $45 million to bring strength training to more living rooms – TechCrunch

Tonal is today announcing its Series C financing that it hopes will allow the company to bring its at-home gym to even more homes. The funding round shows investors’ excitement around the new generation of personal exercise equipment that combines on-demand training with smart features. Tonal…

Browse More Insights

Frequently Asked Questions

Updated on: Nov 17, 2024

PLEASE READ THESE IMPORTANT LEGAL NOTICES & DISCLOSURES

1. Forge Price™ is a custom data-point calculated and disseminated by Forge Data LLC (“Forge Data”) and is a mark of Forge Data. Forge Price may rely on a very limited number of inputs in its calculation. Forge Price is prepared and disseminated solely for informational purposes. Redistribution is permitted solely with Forge’s written consent. While Forge has obtained information from sources it believes to be reliable, Forge does not perform an audit or undertake any duty of due diligence or independent verification of any information it receives. Forge does not guarantee the accuracy, completeness, timeliness, or availability of Forge Price, and are not responsible for any errors or omissions, regardless of the cause, or any results obtained from the use of Forge Price. Forge Price is derived from secondary activity on the Forge platform and other private market trading platforms, and other publicly-available datapoints collected by Forge.  Forge Price is not intended to, and does not necessarily, represent the market price of any securities (I.e., the price at which you could buy or sell such securities). Neither reference to company names, nor calculation of Forge Price for a specific company, implies any affiliation between Forge and that company, any endorsement or sponsorship by Forge of any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge and any company. Rights with respect to any company marks referred to herein are owned by the company.

2. The Last Closed Trade price displayed reflects the price at which the last trade in this company's security occurred on Forge, and can include secondary trades in any class of the company's security, or trades in units of funds holding the company's securities (the economics of which differ versus direct company ownership). The date displayed reflects the date on which the last trade in this company's security closed on Forge. This may be several weeks after the terms of the trade were agreed upon between the buyer and seller. In case of multiple trades closed on the same date, the price displayed is of either (i) the trade which terms were agreed upon most recently; or (ii) the trade with the higher notional value.

‘Stock Price’ or other private company metrics (‘PC Data’) may rely on a very limited number of trade and/or IOI inputs in their calculation. PC Data is prepared and disseminated solely for informational purposes. While Forge has obtained information from sources it believes to be reliable, Forge does not perform an audit or undertake any duty of due diligence or independent verification of any information it receives. Forge does not guarantee the accuracy, completeness, timeliness, or availability of PC Data, and are not responsible for any errors or omissions, regardless of the cause, or any results obtained from the use of PC Data. PC Data is derived from the performance and pricing of secondary activity on the Forge platform and other private market trading platforms. PC Data is not intended to, and does not necessarily, represent the market price of any securities (I.e., the price at which you could buy or sell such securities). Reference to company names does not imply any affiliation between Forge and that company, any endorsement or sponsorship by Forge of any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge and any company. Rights with respect to any company marks referred to herein are owned by the company.

Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.

Investing in private company securities is not suitable for all investors, is highly speculative, is high risk, and investors should be prepared to withstand a total loss of their investment. Private company securities are highly illiquid and there is no guarantee that a market will develop for such securities. Each investment carries its own risks, and investors should conduct their own due diligence regarding the investment, including obtaining independent professional advice. Past performance is not indicative of future results. This is not a recommendation, offer, solicitation of an offer, or advice to buy or sell securities by Forge, nor an offer of brokerage services in any jurisdiction where Forge is not permitted to offer brokerage services. Brokerage products and services are offered by Forge Securities LLC, a registered broker-dealer and member FINRA/SIPC. Please see other important disclaimers, disclosures and restrictions you acknowledge by using this website and to which you are subject.