Large, established companies such as P&G, Verizon and Kellogg’s are building direct-to-consumer (DTC) brands to compete with the challengers encroaching on their territory. In addition to investing in or acquiring other DTC brands, there are strategic advantages to a company building its own. P&G for instance thinks of buying, building and acquiring brands as a... Continue reading »
With a Direct to Consumer model, there is no point delighting the customer with the initial sales and marketing experience, if you don’t have the necessary insights, processes and culture in place to deliver on that promise.
