Noom Stock

The biggest established players in the diet market, such as Noom and WeightWatchers, also are jumping into the prescription business. Noom launched a program called “Noom Clinical” last fall, and WeightWatchers recently bought Sequence, a telehealth company that prescribes Ozempic, for $132 million.

The first step to living healthier is choosing that lifestyle, and CareFirst BlueCross BlueShield has tapped Noom for Work to help many of its approximately 3.2 million members make that decision. The partnership, announced this week, will focus on CareFirst members who struggle with obesity as well as those with prediabetes, according to an announcement.

Digital health platform Noom has named Dr. Linda Anegawa as its first-ever medical director and announced that former Match Group CEO Mandy Ginsberg has joined its board as an independent director.