Lob Stock

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever end-to-end direct mail automation platform to enable intelligent mail and transform the antiquated process for marketers. With this platform, Lob is building upon past successes with their direct mail APIs and reinventing direct mail campaigns for marketers–making it a necessary part of their marketing strategy and tech stack. The powerful, easy-to-use SaaS solution simplifies marketers’ direct mail efforts, and makes direct mail intelligent with hyper-personalization, measurable ROI and campaign analytics, and automated workflows for omnichannel campaigns—all at enterprise scale. Unlike other solutions, Lob’s platform manages the direct mail process end-to-end from concept, to print, all the way through to delivery and campaign optimization.