When the market evolves, you’ve gotta roll with it. On Tuesday, AdRoll Group rebranded to NextRoll Inc. and launched a new business line called NextRoll Platform Services to help brands get more out of their marketing tech. NextRoll will serve as a holding company for three distinct but complementary business units, each with its own... Continue reading »
80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand’s channel if video content is included.
