NextRoll (parent company of AdRoll and RollWorks) was founded in 2006 by Peter Krivkovich, Valentino Volonghi, Aaron Bell, and Jared Kopf. In 2021, the company hired Roli Saxena as president of its AdRoll division. Saxena previously held various leadership roles at LinkedIn during a period of rapid, pre-IPO growth. These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
NextRoll offers "data-driven marketing technology for ambitious businesses." The company has two major divisions: AdRoll, a D2C marketing platform, and RollWorks, a B2B marketing platform. Since 2013, NextRoll has acquired Bitdeli, userfox, and Growlabs. NextRoll has raised more than $100 million in venture capital across 6 rounds of funding. Investors include Performance Equity Management, Northgate Capital, Merus Capital, and Institutional Venture Partners. NextRoll has not been forthcoming about a post-money valuation, but in 2014 it was estimated to be over $1 billion.