Proven Skincare, founded in 2017, is a skincare brand offering personalized skincare solutions based off factors including skin type, lifestyle, and environment. Users first take part in a 3-minute quiz and answer questions related to their skin concerns, zip code, and lifestyle, which is then analyzed by Proven’s AI technology. Their AI technology analyzes a comprehensive database of skincare ingredients to formulate skincare products for each user.

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Management Team

Ming Zhao Ph.D
Co-Founder and Chief Executive Officer
Luke Weston
Chief Operating Officer
Amy Yuan
Co-Founder, Data Scientist and Chief Technology Officer

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News Highlights

PROVEN Extends First-of-Its-Kind Skincare Personalization Partnership to Ten Sephora Brick-and-Mortar Locations Nationwide
The partnership, which marks PROVEN’s first entrance into retail and Sephora’s first move into skincare personalization, launched digitally in January. Nearly 80% of those who purchased PROVEN through the Sephora digital experience have become subscribers.
PROVEN Skincare Granted Second Personalization Patent, Protecting Use of Geographic, Environmental, and Seasonal Information
The patent protects the manufacturing of personalized products using geographic, environmental and seasonal information, such as water hardness, temperature, humidity, and UV levels to modify ingredient lists selected for a particular customer with a particular skin concern.
PROVEN Skincare Granted Groundbreaking Patent, First Time Personalization Has Been Patented; Cements PROVEN’s Position As The Leader in Personalized Skincare
The patent protects any skincare personalization process where an algorithm is used and a customer receives personalized outputs. Moreover, the patent protects the ability to continuously monitor changes in its customers such as geographical location, age, and lifestyle changes, and adjusts products and product recommendations in real-time. The patent covers the first instance of personalization in skincare.
Updated on: Oct 3, 2023


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.