Proven is a personalized skincare company that utilizes artificial intelligence to analyze customer skin conditions. With featured products that are scientifically backed, Proven’s clinically effective skincare is uniquely formulated based on a consumer’s environment, lifestyle, and skin history. Proven was founded by Amy Yuan Zaoshi and Ming S. Zhao in 2016 and is headquartered in San Francisco, CA.

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Management Team

Ming Zhao Ph.D
Co-Founder and Chief Executive Officer
Luke Weston
Chief Operating Officer
Amy Yuan
Co-Founder, Data Scientist and Chief Technology Officer

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News Highlights

Personalized skin care brand Proven raises $12.2M
NewH2 Ventures invested in Proven's personalized skincare in a series A funding round of $12.2M.
PROVEN Extends First-of-Its-Kind Skincare Personalization Partnership to Ten Sephora Brick-and-Mortar Locations Nationwide
The partnership, which marks PROVEN’s first entrance into retail and Sephora’s first move into skincare personalization, launched digitally in January. Nearly 80% of those who purchased PROVEN through the Sephora digital experience have become subscribers.
PROVEN Skincare Granted Second Personalization Patent, Protecting Use of Geographic, Environmental, and Seasonal Information
The patent protects the manufacturing of personalized products using geographic, environmental and seasonal information, such as water hardness, temperature, humidity, and UV levels to modify ingredient lists selected for a particular customer with a particular skin concern.
Updated on: Feb 23, 2024


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.