The Martech Interview Series with Shashi Seth, SVP, Oracle Marketing Cloud, is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work.
Tracking you with or without your consent?
Location-ad platform GroundTruth has updated its self-serve geo-targeting tools and an initial test by casual dining chain Ted’s Montana Grill was able to lower costs while boosting foot-traffic. The GroundTruth Ads Manager is is an update of the company’s MarketPlace Campaign Builder, which it launched two years ago when it was known as xAd. When it debuted, Marketplace … Continue reading Ted’s Montana Grill Points To 10x Return On Ad Spend From GroundTruth’s Self-Serve Targeting