GroundTruth (xAd) Stock

groundtruth.comAdvertising/​MarketingFounded: 2009Funding to Date: $121.24MM

GroundTruth (formerly xAd) is a developer of location-based marketing and advertising technology.

Enterprise Value (based on primary financings)

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GroundTruth (xAd) investors also invested in these private companies

Emergence Capital Partners
SoftBank Capital
Sorrento Ventures
Palisades Ventures

Team

Management Team

Sunil Kumar
Co-Founder & Chief Executive Officer
Serge Matta
President
Stephen McCarthy
Chief Financial Officer
Dan Silver
Director, Marketing
Christopher Yamaoka
Chief Privacy Officer
Matthew Roberts JD
Deputy General Counsel
Landon Peacock
Finance Manager

Board Members

Anders Richardson
Palisades Growth Capital
Dennis Phelps
IVP
Jason Green
Emergence Capital Partners
Steven Murray
SoftBank Capital
John Costello
Magid Abraham Ph.D
Kevin Spain
Emergence Capital Partners
Ricky Sandler
Eminence Capital
Steven Murray
William Zerella

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News

The Martech Interview Series with Shashi Seth, SVP, Oracle Marketing Cloud, is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work.
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Location-ad platform GroundTruth has updated its self-serve geo-targeting tools and an initial test by casual dining chain Ted’s Montana Grill was able to lower costs while boosting foot-traffic. The GroundTruth Ads Manager is is an update of the company’s MarketPlace Campaign Builder, which it launched two years ago when it was known as xAd. When it debuted, Marketplace … Continue reading Ted’s Montana Grill Points To 10x Return On Ad Spend From GroundTruth’s Self-Serve Targeting