GroundTruth Stock

groundtruth.comEnterprise Software / Sales & Marketing /​ AdtechFounded: 2003Funding to Date: $121.24MM

GroundTruth utilizes purchase and location-based data to create advertising campaigns for clients. Their proprietary data sets: Location, Place, and Visitation provide real-world consumer insights. GroundTruth, formerly known as xAd, was founded in 2009 by Dipanshu Sharma, Sunil Kumar, Chandra Kholia, and Michael Libes and is headquartered in New York, NY.

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GroundTruth investors also invested in these private companies

Sorrento Ventures
Palisades Ventures


Management Team

Stephen McCarthy
Chief Executive Officer, President & Board Member
Christopher Yamaoka JD
Chief Financial Officer & Chief Strategy Officer
Kate Scappaticci
Chief Operating Officer
Edward Dingels
Chief Technology Officer
Rosie O'Meara
Chief Revenue Officer

Board Members

Anders Richardson
Palisades Growth
Dennis Phelps
Everett Cox
Emergence Capital Partners
Kevin Spain
Emergence Capital Partners
Ricky Sandler
Eminence Capital

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News Highlights

Why This Marketing VP Left Wendy’s To Join A Location Data Vendor
Tracking real-world behavior is a top priority for marketers, according to Brandon Rhoten, CMO of GroundTruth. It’s not a surprising take from the chief marketing officer of a location data-based advertising platform.
GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
GroundTruth, a leading location-based marketing and advertising technology company, today announced the launch of GT QR Codes, the first intent-based quick response ad solution powered by Flowcode, the offline to online company building direct connections for brands and consumers through next generation QR technology.
Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud
The Martech Interview Series with Shashi Seth, SVP, Oracle Marketing Cloud, is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work.
Updated on: Oct 4, 2023


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.