GroundTruth Stock

groundtruth.comEnterprise SoftwareFounded: 2009Funding to Date: $121.24MM

GroundTruth (formerly xAd) is a developer of location-based marketing and advertising technology.

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Enterprise Value (based on primary financings)

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GroundTruth investors also invested in these private companies

Institutional Venture Partners
SoftBank Capital
Sorrento Ventures
Palisades Ventures
Emergence Capital Partners

Team

Management Team

Serge Matta
President
Matthew Roberts JD
Deputy General Counsel
Sunil Kumar
Co-Founder & Chief Executive Officer
Dan Silver
Director, Marketing
Landon Peacock
Finance Manager
Stephen McCarthy
Chief Financial Officer
Christopher Yamaoka
Chief Privacy Officer

Board Members

Dennis Phelps
IVP
Kevin Spain
Emergence Capital Partners
William Zerella
Jason Green
Emergence Capital Partners
Magid Abraham Ph.D
Steven Murray
Anders Richardson
Palisades Growth Capital
John Costello
Ricky Sandler
Eminence Capital
Steven Murray
SoftBank Capital

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News

The Martech Interview Series with Shashi Seth, SVP, Oracle Marketing Cloud, is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work.
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Location-ad platform GroundTruth has updated its self-serve geo-targeting tools and an initial test by casual dining chain Ted’s Montana Grill was able to lower costs while boosting foot-traffic. The GroundTruth Ads Manager is is an update of the company’s MarketPlace Campaign Builder, which it launched two years ago when it was known as xAd. When it debuted, Marketplace … Continue reading Ted’s Montana Grill Points To 10x Return On Ad Spend From GroundTruth’s Self-Serve Targeting