DataXu Stock

advertising.roku.comEnterprise Software / Sales & Marketing /​ AdtechFounded: 2009Funding to Date: $92.85MM

Dataxu is a developer of marketing software designed to help marketing professionals use data to improve their advertising. DataXu was acquired by Roku on November 8, 2019. Forge no longer actively tracks this company.

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Team

Management Team

Willard Simmons Ph.D
CTO & Co-Founder
Bruce Journey
Co-Founder & Chief Customer Officer
Michael Baker JD
Co-Founder, President, & CEO
Rich Forcier
CFO
Ed Montes JD
CRO

Board Members

John Jarve
Menlo Ventures
Mark Jung
Self
Daniel Demmer
Self
Michael Baker JD
DataXu
Jamie West
Self
Jeffrey Bussgang
Flybridge Capital Partners

News Highlights

Roku Relaunches Dataxu As OneView, Marrying Its User Data To The DSP | AdExchanger
Roku said Tuesday it rebranded dataxu, the DSP it acquired last October, and is introducing it as a programmatic ad-buying platform called OneView, with capabilities powered by Roku’s first-party data. OneView was the name of a dataxu’s cross-device identity graph, which is joining with Roku’s data from 39 million US households to combine programmatic performance... Continue reading »
Mike Baker On Life After Dataxu And The Future Of Ad Tech | AdExchanger
For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the... Continue reading »
Amazon To Drop Dataxu From Fire TV DSP Service | AdExchanger
Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by Roku,... Continue reading »
Updated on: May 21, 2024

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Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.