Roku said Tuesday it rebranded dataxu, the DSP it acquired last October, and is introducing it as a programmatic ad-buying platform called OneView, with capabilities powered by Roku’s first-party data. OneView was the name of a dataxu’s cross-device identity graph, which is joining with Roku’s data from 39 million US households to combine programmatic performance... Continue reading »
For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the... Continue reading »
Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by Roku,... Continue reading »
