WHOOP was founded in 2011 by Aurelian Nicolae, John Capodilupo, and Will Ahmed. The company has not publicly endorsed a plan to participate in an IPO. These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
WHOOP is a digital health and fitness company whose wearable devices track user metrics such as physical exertion, recovery, and sleep. The company operates on a subscription model, sending customers the device for free when they sign up for a membership. In 2021, the company acquired Push, a coaching data management platform. WHOOP has raised $405 million in venture capital funding from investors including SoftBank Vision Fund 2, IVP, Cavu Venture Partners, Thursday Ventures, GP Bullhound, Accomplice, NextView Ventures, Animal Capital, Jack Dorsey, and the NFLPA. A $200 million Series F round raised $200 million and increased WHOOP's valuation to $3.6 billion.