The Consumer & Lifestyle sector is generally made up of tools created for daily use with the consumer in mind. Consumer technologies include appliances, fitness tracking devices and wearables, video games and consoles, speakers, and many more. Register today to discover how Forge can help you buy and sell private shares.
Register to add companies to your watchlist and get access to bids/asks activity, last matched price and trade eligibility details.
Register| Active Market | Forge Price1 | Last Funding Round | Trade Eligibility | ||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Company | Sector & Subsector | Market Activity4 |
Highest Bid | Lowest Ask | Last Matched | +/- to LFR | $ Total Bids | $ Total Asks | # Bids | # Asks | Current Price |
6-month |
1-year |
Total Funding |
Round | Date | Amount Raised |
Post-Money Valuation3 |
Price |
Key Investors | Common | Preferred | Fund | ||
| Vox Media | Consumer & Lifestyle Media | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $334.14MM | Series G-1 | 8/13/2015 | $100MM | $1.08B | $7.34 | NBCUniversal | |||||
| Zepto | Consumer & Lifestyle E-commerce | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | -- | Not available | -- | -- | -- | -- | -- | |||||
| Beast Industries | Consumer & Lifestyle Gaming | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $650MM | Series C | 1/15/2026 | $500MM | $5B | $40.26 | Alpha Wave, Bitmine Immersion Technologies | |||||
| Turing | Consumer & Lifestyle E-commerce | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $241.38MM | Series E-1 | 3/6/2025 | $100MM | $2.2B | $7.60 | Khazanah Nasional, WestBridge Capital, Sozo Ventures, UpHonest Capital, AltaIR Capital, Amino Capital, Plug and Play, MVP Ventures, Fortius Ventures, Gaingels, Mastodon Capital Management | |||||
| Scribd | Consumer & Lifestyle Media | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $74.54MM | Series E | 11/25/2019 | $25MM | $429.65MM | $13.80 | Spectrum Equity | |||||
| Cava | Consumer & Lifestyle Restaurants & Coffee | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $1.64B | Series F | 4/27/2021 | $212MM | $1.39B | $12.54 | T. Rowe Price Group, Equilibra Partners Management, Lighthouse Investment Partners, Declaration Partners | |||||
| Luma AI | Consumer & Lifestyle Consumer Applications | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $967.97MM | Series C | 11/19/2025 | $462.56MM | $3.85B | $128.02 | HUMAIN, AMD Ventures, Andreessen Horowitz, Omniva, Amplify Partners, Matrix Partners, Hanwha Asset Management | |||||
| SeatGeek | Consumer & Lifestyle E-commerce | Low | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $501.74MM | Series E | 8/31/2022 | $238MM | $1.24B | $5.35 | Accel, Wellington Management, Arctos Sports Partners, Ryan Smith | |||||
| Seek | Consumer & Lifestyle E-commerce | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | -- | Not available | -- | -- | -- | -- | -- | |||||
| Quince | Consumer & Lifestyle E-commerce | Low | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $974.96MM | Series E | 3/11/2026 | $500MM | $10.1B | $289.28 | ICONIQ Capital, Basis Set Ventures, Wellington Management, WndrCo, MarcyPen Capital Partners, Ballie Gifford, Notable Capital, DST Global | |||||
| Zazzle | Consumer & Lifestyle E-commerce | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | -- | Not available | -- | -- | -- | -- | -- | |||||
| Airbnb | Consumer & Lifestyle Travel & Hospitality | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $3.43B | Series F | 3/9/2017 | $1B | $30.96B | $52.50 | CapitalG, TCV, Kleiner Perkins | |||||
| Mammoth Brands | Consumer & Lifestyle Clothing, Fashion, Beauty & Apparel | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $441.08MM | Series F | 11/18/2025 | $146.08MM | $2.36B | $18.26 | Undisclosed Investors | |||||
| Slice | Consumer & Lifestyle Consumer & Lifestyle Enterprise Software | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $122.77MM | Series D | 4/14/2021 | $40.77MM | $1B | $118.54 | Cross Creek, GGV Capital, KKR, Primary Venture Partners, RiverPark Ventures, Notable Capital | |||||
| Community | Consumer & Lifestyle Social | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $64.68MM | Series C-1 | 4/23/2025 | $10MM | $48.52MM | $0.04 | Undisclosed Investors | |||||
| Underdog Fantasy | Consumer & Lifestyle Gaming | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $185MM | Series C-1 | 3/27/2026 | $70MM | $2.46B | $19.97 | Undisclosed Investors | |||||
| Faire | Consumer & Lifestyle E-commerce | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $1.38B | Series G | 5/25/2022 | $596.21MM | $12.59B | $26.16 | Durable Capital Partners, D1 Capital Partners, Dragoneer Investment Group | |||||
| GetYourGuide | Consumer & Lifestyle Travel & Hospitality | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $678MM | Not available | -- | -- | -- | -- | -- | |||||
| Stacked Energy | Consumer & Lifestyle Other Consumer & Lifestyle | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $98.19MM | Series A | 7/17/2025 | $75.24MM | $436.71MM | $19.34 | Undisclosed Investors | |||||
| Substack | Consumer & Lifestyle Media | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $195.94MM | Series C | 7/17/2025 | $100MM | $1.1B | $34.19 | BOND, TCG, Andreessen Horowitz, Rich Paul, Jens Grede | |||||
| Thumbtack | Consumer & Lifestyle E-commerce | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $526MM | Series I-2 | 6/15/2021 | $499,987.99 | $3.25B | $13.11 | Qatar Investment Authority, Blackstone Alternative Asset Management, G Squared, Baillie Gifford, CapitalG, Founders Circle Capital, Sequoia Capital, Tiger Global Management | |||||
| Tekion | Consumer & Lifestyle Consumer & Lifestyle Enterprise Software | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $464.8MM | Series D | 10/6/2021 | $250.01MM | $3.5B | $9.37 | Alkeon Capital, Durable Capital Partners, Hyundai Motor Company, Advent International, Index Ventures | |||||
| Patreon | Consumer & Lifestyle Consumer & Lifestyle Enterprise Software | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | $10.81 | +0.00% | -5.75% | $407.78MM | Series F | 4/6/2021 | $155MM | $3.99B | $49.84 | Tiger Global Management, Woodline Partners, Wellington Management, Lone Pine Capital, New Enterprise Associates, Glade Brook Capital, DFJ Growth | |||||
| Descript | Consumer & Lifestyle Media | Limited | $xx.xx | $xx.xx | $xx.xx | xx% | $xx.xx | $xx.xx | xx | xx | Not available | -- | -- | $102.62MM | Series C | 11/15/2022 | $50.7MM | $543.78MM | $15.31 | OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital, Daniel Gross | |||||
PLEASE READ THESE IMPORTANT LEGAL NOTICES & DISCLOSURES
Forge Price™ is a custom data-point calculated and disseminated by Forge Data LLC (“Forge Data”) and is a mark of Forge Data. Forge Price may rely on a very limited number of inputs in its calculation. Forge Price is prepared and disseminated solely for informational purposes. Redistribution is permitted solely with Forge’s written consent. While Forge has obtained information from sources it believes to be reliable, Forge does not perform an audit or undertake any duty of due diligence or independent verification of any information it receives. Forge does not guarantee the accuracy, completeness, timeliness, or availability of Forge Price, and are not responsible for any errors or omissions, regardless of the cause, or any results obtained from the use of Forge Price. Forge Price is derived from secondary activity on the Forge platform and other private market trading platforms, and other publicly-available datapoints collected by Forge. Forge Price is not intended to, and does not necessarily, represent the market price of any securities (I.e., the price at which you could buy or sell such securities). Neither reference to company names, nor calculation of Forge Price for a specific company, implies any affiliation between Forge and that company, any endorsement or sponsorship by Forge of any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge and any company. Rights with respect to any company marks referred to herein are owned by the company. The dollar-figure and percentage displayed indicates the per share change in dollar amount and percentage since the most recent Forge Price change. Percentages are rounded to the nearest whole number.
The dollar-figure and percentage displayed indicates the per share change in dollar amount and percentage since the most recent Forge Price change. Percentages are rounded to the nearest whole number.
Post-Money Valuation (valuation) represents the estimated valuation based on company-submitted Certificates of Incorporations (COIs).
Market activity indicates the level of activity for a company based on recent IOIs, secondary transactions, and pending transactions.
Sector and subsector descriptions focus primarily on the types of companies within the respective sectors and subsectors that are typically available through Forge Markets. Any sector or subsector as a whole may include companies that participate in business lines in other sectors or subsectors. Companies are classified into sectors and subsectors according to the problem(s) they seek to solve rather than the method by which the solution is delivered.