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Secondary marketplace / Trade private companies

Browse Consumer & Lifestyle Companies

The Consumer & Lifestyle sector is generally made up of tools created for daily use with the consumer in mind. Consumer technologies include appliances, fitness tracking devices and wearables, video games and consoles, speakers, and many more. Register today to discover how Forge can help you buy and sell private shares.

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Consumer & Lifestyle
All Consumer & Lifestyle Education Energy Enterprise Software Fintech Foodtech Healthcare Industrial Real Estate Technology Hardware Transportation
Subsector
All Automotive Cannabis & Tobacco Clothing, Fashion, Beauty & Apparel Consumer & Lifestyle Enterprise Software Consumer Applications Consumer Electronics E-commerce E-commerce Software Entertainment Fitness Gaming Home Products Media Other Consumer & Lifestyle Pets Restaurants & Coffee Social Travel & Hospitality
Post-Money Valuation
All Less than $500MM $500MM to $1B $1B to $5B More than $5B
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Consumer & Lifestyle
All Consumer & Lifestyle Education Energy Enterprise Software Fintech Foodtech Healthcare Industrial Real Estate Technology Hardware Transportation
Subsector
All Automotive Cannabis & Tobacco Clothing, Fashion, Beauty & Apparel Consumer & Lifestyle Enterprise Software Consumer Applications Consumer Electronics E-commerce E-commerce Software Entertainment Fitness Gaming Home Products Media Other Consumer & Lifestyle Pets Restaurants & Coffee Social Travel & Hospitality
Post-Money Valuation
All Less than $500MM $500MM to $1B $1B to $5B More than $5B
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Active Market Forge Price1 Last Funding Round Trade Eligibility
Company Sector & Subsector Market Activity4 Highest Bid Lowest Ask Last Matched +/- to LFR $ Total Bids $ Total Asks # Bids # Asks Current Price 6-month 1-year Total Funding Round Date Amount Raised Post-Money Valuation3 Price Key Investors Common Preferred Fund
AirbnbConsumer & Lifestyle
Travel & Hospitality		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$3.43BSeries F3/9/2017$1B$30.96B$52.50CapitalG, TCV, Kleiner Perkins
HopperConsumer & Lifestyle
Travel & Hospitality		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available------Not available----------
FeverConsumer & Lifestyle
Consumer Applications		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$816.53MMSeries F5/14/2026$200MM$4.94B$8.26Undisclosed Investors
Telegram MessengerConsumer & Lifestyle
Social		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available------Not available----------
QuinceConsumer & Lifestyle
E-commerce		Low$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$974.96MMSeries E3/11/2026$500MM$10.1B$289.28ICONIQ Capital, Basis Set Ventures, Wellington Management, WndrCo, MarcyPen Capital Partners, Ballie Gifford, Notable Capital, DST Global
Ideogram AIConsumer & Lifestyle
Media		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available------Not available----------
DuckDuckgoConsumer & Lifestyle
Consumer Applications		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$71.72MMSeries C-16/16/2021$29.65MM$793.14MM$6.59Omers Ventures, Thrive, GP Bullhound, Impact America Fund, Brian Acton, Tim Berners-Lee, Freada Kapor Klein, Mitch Kapor
TuringConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$241.38MMSeries E-13/6/2025$100MM$2.2B$7.60Khazanah Nasional, WestBridge Capital, Sozo Ventures, UpHonest Capital, AltaIR Capital, Amino Capital, Plug and Play, MVP Ventures, Fortius Ventures, Gaingels, Mastodon Capital Management
CoupangConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available------Not available----------
AndelaConsumer & Lifestyle
E-commerce		Low$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$330.16MMSeries E9/22/2021$150MM$1.5B$20.76SoftBank, Whale Rock, Generation Investment Management, Chan Zuckerberg Initiative, Spark Capital
Cart.comConsumer & Lifestyle
E-commerce Software		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxx$23.00-34.32%-55.43%$608.57MMNon-Convertible3/4/2026$180MM$1.69B$1,000.00Springcoast Partners, PayPal Ventures, Arsenal Growth, Mercury Fund, Oak HC/FT
Greenhouse SoftwareConsumer & Lifestyle
Other Consumer & Lifestyle		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available------Not available----------
SubstackConsumer & Lifestyle
Media		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxx$32.00+0.00%+21.72%$195.94MMSeries C7/17/2025$100MM$1.1B$34.19BOND, TCG, Andreessen Horowitz, Rich Paul, Jens Grede
WaabiConsumer & Lifestyle
Automotive		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$290.21MMSeries B6/18/2024$202MM$701.15MM$3.55Uber, Khosla Ventures, NVIDIA, Volvo Group Venture Capital, Porsche Automobil Holding SE, Scania Invest, Ingka Investments, HarbourVest Partners, G2 Venture Partners, Business Development Bank of Canada, Export Development Canada, Radical Ventures, Incharge Capital
Vox MediaConsumer & Lifestyle
Media		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$334.14MMSeries G-18/13/2015$100MM$1.08B$7.34NBCUniversal
SeatGeekConsumer & Lifestyle
E-commerce		Low$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$501.74MMSeries E8/31/2022$238MM$1.24B$5.35Accel, Wellington Management, Arctos Sports Partners, Ryan Smith
ZazzleConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available------Not available----------
FaireConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$1.38BSeries G5/25/2022$596.21MM$12.59B$26.16Durable Capital Partners, D1 Capital Partners, Dragoneer Investment Group
Mammoth BrandsConsumer & Lifestyle
Clothing, Fashion, Beauty & Apparel		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$441.08MMSeries F11/18/2025$146.08MM$2.36B$18.26Undisclosed Investors
Starship TechnologiesConsumer & Lifestyle
Automotive		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available------Not available----------
GetYourGuideConsumer & Lifestyle
Travel & Hospitality		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$678MMNot available----------
ToastConsumer & Lifestyle
Consumer & Lifestyle Enterprise Software		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$858.23MMSeries F2/14/2020$407.69MM$4.9B$9.09Alta Park Capital, Bessemer Venture Partners, Durable Capital Partners, Greenoaks Capital Partners, G Squared, Light Street Capital Management, TCV, Tiger Global Management, TPG Capital, T. Rowe Price
ContentfulConsumer & Lifestyle
Media		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$1BSeries F-38/26/2024$3.21MM$1.25B$10.62Undisclosed Investors
LiveKitConsumer & Lifestyle
Consumer Electronics		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$181.3MMSeries C1/22/2026$100MM$1B$3.52Index Ventures, Salesforce Ventures, Hanabi Capital, Altimeter Capital, Redpoint Ventures
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  1. Forge Price™ is a custom data-point calculated and disseminated by Forge Data LLC (“Forge Data”) and is a mark of Forge Data. Forge Price may rely on a very limited number of inputs in its calculation. Forge Price is prepared and disseminated solely for informational purposes. Redistribution is permitted solely with Forge’s written consent. While Forge has obtained information from sources it believes to be reliable, Forge does not perform an audit or undertake any duty of due diligence or independent verification of any information it receives. Forge does not guarantee the accuracy, completeness, timeliness, or availability of Forge Price, and are not responsible for any errors or omissions, regardless of the cause, or any results obtained from the use of Forge Price. Forge Price is derived from secondary activity on the Forge platform and other private market trading platforms, and other publicly-available datapoints collected by Forge. Forge Price is not intended to, and does not necessarily, represent the market price of any securities (I.e., the price at which you could buy or sell such securities). Neither reference to company names, nor calculation of Forge Price for a specific company, implies any affiliation between Forge and that company, any endorsement or sponsorship by Forge of any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge and any company. Rights with respect to any company marks referred to herein are owned by the company. The dollar-figure and percentage displayed indicates the per share change in dollar amount and percentage since the most recent Forge Price change. Percentages are rounded to the nearest whole number.

  2. The dollar-figure and percentage displayed indicates the per share change in dollar amount and percentage since the most recent Forge Price change. Percentages are rounded to the nearest whole number.

  3. Post-Money Valuation (valuation) represents the estimated valuation based on company-submitted Certificates of Incorporations (COIs).

  4. Market activity indicates the level of activity for a company based on recent IOIs, secondary transactions, and pending transactions.

Sector and subsector descriptions focus primarily on the types of companies within the respective sectors and subsectors that are typically available through Forge Markets. Any sector or subsector as a whole may include companies that participate in business lines in other sectors or subsectors. Companies are classified into sectors and subsectors according to the problem(s) they seek to solve rather than the method by which the solution is delivered.