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Secondary marketplace / Trade private companies

Browse Consumer & Lifestyle Companies

The Consumer & Lifestyle sector is generally made up of tools created for daily use with the consumer in mind. Consumer technologies include appliances, fitness tracking devices and wearables, video games and consoles, speakers, and many more. Register today to discover how Forge can help you buy and sell private shares.

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Consumer & Lifestyle
All Consumer & Lifestyle Education Energy Enterprise Software Fintech Foodtech Healthcare Industrial Real Estate Technology Hardware Transportation
Subsector
All Automotive Cannabis & Tobacco Clothing, Fashion, Beauty & Apparel Consumer & Lifestyle Enterprise Software Consumer Applications Consumer Electronics E-commerce E-commerce Software Entertainment Fitness Gaming Home Products Media Other Consumer & Lifestyle Pets Restaurants & Coffee Social Travel & Hospitality
Post-Money Valuation
All Less than $500MM $500MM to $1B $1B to $5B More than $5B
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Consumer & Lifestyle
All Consumer & Lifestyle Education Energy Enterprise Software Fintech Foodtech Healthcare Industrial Real Estate Technology Hardware Transportation
Subsector
All Automotive Cannabis & Tobacco Clothing, Fashion, Beauty & Apparel Consumer & Lifestyle Enterprise Software Consumer Applications Consumer Electronics E-commerce E-commerce Software Entertainment Fitness Gaming Home Products Media Other Consumer & Lifestyle Pets Restaurants & Coffee Social Travel & Hospitality
Post-Money Valuation
All Less than $500MM $500MM to $1B $1B to $5B More than $5B
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Active Market Forge Price1 Last Funding Round Trade Eligibility
Company Sector & Subsector Market Activity4 Highest Bid Lowest Ask Last Matched +/- to LFR $ Total Bids $ Total Asks # Bids # Asks Current Price 6-month 1-year Total Funding Round Date Amount Raised Post-Money Valuation3 Price Key Investors Common Preferred Fund
ZellerfeldConsumer & Lifestyle
Clothing, Fashion, Beauty & Apparel		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$100.74MSeries A-33/16/2026$30M$585.43M$2.12OMR X
FaireConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$1.38BSeries G5/25/2022$596.21M$12.59B$26.16Durable Capital Partners, D1 Capital Partners, Dragoneer Investment Group
FeverConsumer & Lifestyle
Consumer Applications		Limited$xx.xx$xx.xx$xx.xxxx%--$878.04K--2Not available----$866.53MSeries F5/14/2026$250M$4.99B$8.26Undisclosed Investors
Mammoth BrandsConsumer & Lifestyle
Clothing, Fashion, Beauty & Apparel		Low$xx.xx$xx.xx$xx.xxxx%--------Not available----$441.08MSeries F11/18/2025$146.08M$2.36B$18.26Undisclosed Investors
SeatGeekConsumer & Lifestyle
E-commerce		Low$xx.xx$xx.xx$xx.xxxx%--------Not available----$501.74MSeries E8/31/2022$238M$1.24B$5.35Accel, Wellington Management, Arctos Sports Partners, Ryan Smith
Luma AIConsumer & Lifestyle
Consumer Applications		Limited$xx.xx$xx.xx$xx.xxxx%--$391.02K--1Not available----$967.97MSeries C11/19/2025$462.56M$3.85B$128.02HUMAIN, AMD Ventures, Andreessen Horowitz, Omniva, Amplify Partners, Matrix Partners, Hanwha Asset Management
SubstackConsumer & Lifestyle
Media		Low$xx.xx$xx.xx$xx.xxxx%--------$32.00+0.00%-6.41%$195.94MSeries C7/17/2025$100M$1.1B$34.19BOND, TCG, Andreessen Horowitz, Rich Paul, Jens Grede
AirbnbConsumer & Lifestyle
Travel & Hospitality		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$3.43BSeries F3/9/2017$1B$30.96B$52.50CapitalG, TCV, Kleiner Perkins
BRINCConsumer & Lifestyle
Consumer Electronics		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$282.28MSeries C7/14/2026$125M$869.61M$25.29Motorola Solutions, Index Ventures, Dylan Field
WyzeConsumer & Lifestyle
Consumer Electronics		Low$xx.xx$xx.xx$xx.xxxx%--$2.33M--3Not available----$146MSeries B7/30/2021$100M$581.73M$7.53Marcy Venture Partners, American Family Ventures
JUULConsumer & Lifestyle
Cannabis & Tobacco		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$655.44MSeries E12/20/2018$573.58M$36.71B$179.25Altria Group, Tiger Global Management, Darsana Capital Partners, E Squared Capital Management, Fidelity, Tao Capital Partners
Greenhouse SoftwareConsumer & Lifestyle
Other Consumer & Lifestyle		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available------Not available----------
StockXConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available------Not available----------
ThirdLoveConsumer & Lifestyle
Clothing, Fashion, Beauty & Apparel		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$72.16MSeries B-22/26/2019$40M$670.66M$7.41L. Catterton, Allen & Company, Anne Wojcicki, Susan Wojcicki, Katie Couric, Nancy Peretsman, Tim Armostrong, Jeff Keswin, Michael Zeisser, Felicis Ventures, Valor Equity, Andreessen Horowitz, NEA, Yuri Milner, Keith Rabois
WhopConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$273.39MSeries C-12/25/2026$100M$1.6B$73.60Tether
Back MarketConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available------Not available----------
PlexConsumer & Lifestyle
Entertainment		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available------Not available----------
Aria NetworksConsumer & Lifestyle
Consumer Electronics		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$125MSeries A4/7/2026$100M$736.8M$23.00Sutter Hill Ventures, Atreides Management, Valor Equity Partners, Eclipse Ventures
BombasConsumer & Lifestyle
Clothing, Fashion, Beauty & Apparel		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available------Not available----------
Cart.comConsumer & Lifestyle
E-commerce Software		Low$xx.xx$xx.xx$xx.xxxx%--------$23.00-23.33%-37.80%$608.57MNon-Convertible3/4/2026$180M$1.69B$1.00KSpringcoast Partners, PayPal Ventures, Arsenal Growth, Mercury Fund, Oak HC/FT
Fetch RewardsConsumer & Lifestyle
Consumer Applications		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$529.89MSeries E4/7/2022$190.05M$2.52B$4.69Hamilton Lane, Archer Venture Capital, NielsenIQ, TelevisaUnivision, SoftBank, ICONIQ Growth, DST Global, Greycroft, Gaingels, Headline
ForaConsumer & Lifestyle
Travel & Hospitality		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$138.04MSeries D7/16/2026$59.41M$1B$33.16Forerunner, Tactile Ventures, Thrive Capital, Insight Partners, Heartcore Capital, PLUS Capital, BlackPines Capital Partners, Tribeca Venture Partners
CavaConsumer & Lifestyle
Restaurants & Coffee		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$1.64BSeries F4/27/2021$212M$1.39B$12.54T. Rowe Price Group, Equilibra Partners Management, Lighthouse Investment Partners, Declaration Partners
HouzzConsumer & Lifestyle
Home Products		Limited$xx.xx$xx.xx$xx.xxxx%--------Not available----$1.2BSeries E6/9/2017$400M$4.02B$11.28Iconiq Capital, GGV Capital, Sequoia Capital
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  1. Forge Price™ is a custom data-point calculated and disseminated by Forge Data LLC (“Forge Data”) and is a mark of Forge Data. Forge Price may rely on a very limited number of inputs in its calculation. Forge Price is prepared and disseminated solely for informational purposes. Redistribution is permitted solely with Forge’s written consent. While Forge has obtained information from sources it believes to be reliable, Forge does not perform an audit or undertake any duty of due diligence or independent verification of any information it receives. Forge does not guarantee the accuracy, completeness, timeliness, or availability of Forge Price, and are not responsible for any errors or omissions, regardless of the cause, or any results obtained from the use of Forge Price. Forge Price is derived from secondary activity on the Forge platform and other private market trading platforms, and other publicly-available datapoints collected by Forge. Forge Price is not intended to, and does not necessarily, represent the market price of any securities (I.e., the price at which you could buy or sell such securities). Neither reference to company names, nor calculation of Forge Price for a specific company, implies any affiliation between Forge and that company, any endorsement or sponsorship by Forge of any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge and any company. Rights with respect to any company marks referred to herein are owned by the company. The dollar-figure and percentage displayed indicates the per share change in dollar amount and percentage since the most recent Forge Price change. Percentages are rounded to the nearest whole number.

  2. The dollar-figure and percentage displayed indicates the per share change in dollar amount and percentage since the most recent Forge Price change. Percentages are rounded to the nearest whole number.

  3. Post-Money Valuation (valuation) represents the estimated valuation based on company-submitted Certificates of Incorporations (COIs).

  4. Market activity indicates the level of activity for a company based on recent IOIs, secondary transactions, and pending transactions.

Sector and subsector descriptions focus primarily on the types of companies within the respective sectors and subsectors that are typically available through Forge Markets. Any sector or subsector as a whole may include companies that participate in business lines in other sectors or subsectors. Companies are classified into sectors and subsectors according to the problem(s) they seek to solve rather than the method by which the solution is delivered.