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Secondary marketplace / Explore private companies / Moda Operandi IPO
Moda Operandi

Moda Operandi IPO

$732.82MM
Series G Valuation, Jan 2020
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Moda Operandi IPO date and status

2010
Founded
IPO Mentioned
Confidential Filing
S-1 Filed
IPO

Company details

Moda Operandi was founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir. The company has not publicly endorsed plans to participate in an IPO.

Moda Operandi is an online marketplace for high-fashion products and clothing. The company has raised more than $345 million in venture capital funding from investors including New Enterprise Associates, the Apax Digital Fund, the Santo Domingo Family, Comerica Bank, and TriplePoint Capital. The company did not disclose valuation figures following a $100 million fundraising round in 2020.

These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.

modaoperandi.com
Sector
Consumer & Lifestyle
Subsector
E-commerce
Founded
2010
Headquarters
New York, NY, United States
Forge Price 1
Price not yet available
Market Activity 2
Limited
Last Matched Price
Get Full Access
Post-Money Valuation 3
$732.82MM
Total Funding
$346.85MM
Last Funding Round
Series G

Learn more about Moda Operandi

To invest in Moda Operandi pre-IPO

Can you invest in Moda Operandi pre-IPO?

Moda Operandi is privately held and not traded on public markets, so pre-IPO investments are available only to accredited investors.

If you’re already accredited and have completed Forge’s verification, you can visit our marketplace to review and invest in private companies ahead of an IPO.

If you haven’t yet completed your accredited investor verification with Forge, you can start that process now to unlock access to new private-company offerings.

For more on who qualifies—and how to get verified—see our blog “Accredited investors, qualified clients and qualified purchasers: Who can invest?”

Can you sell shares of Moda Operandi before it goes public?

Yes, subject to any contractual or corporate transfer restrictions, it is possible to list your shares to sell while Moda Operandi is still private. If you’re considering selling, you can register today for free to get started. Once registered, you can evaluate pricing insights and market activity to inform your decision, then post your shares for sale and set the terms, like quantity and price—all directly through our platform.

If you’d like additional guidance at any point, Forge private market specialists are available to help. For a step-by-step overview, check out our seller’s guide.

What is the pre-IPO value of my Moda Operandi shares?

To explore the value of your Moda Operandi shares, create a free account to access Forge’s marketplace. Once inside, you’ll find several pricing insights to help guide your decision—these include historical transaction data, a live order book showing current buy and sell interest, and Forge Price™, a derived, indicative price based on recent transactions, investor activity, and other relevant market data.

These insights can help you determine a price you’re comfortable with if you choose to sell your shares. If you’d like additional guidance along the way, Forge private market specialists are available to help. You can also review our seller’s guide for a step-by-step overview.

Is Moda Operandi a publicly traded company?

Moda Operandi is a private company and not publicly traded.

If you’re interested in buying or selling shares in private companies, you can register with Forge today for free to explore available opportunities. Once registered, you’ll gain access to our marketplace, where you can view active buy and sell interest, evaluate pricing signals and take action directly through the platform.

To learn more about Moda Operandi potential IPO

Will Moda Operandi go IPO?

Moda Operandi has not yet filed for an IPO. However, it’s important to note that IPOs are not the sole avenue for a private company to transition to public trading. Private companies can also go public through alternative methods such as but limited to Special Purpose Acquisition Companies (SPACs), direct listings, or mergers and acquisitions. Find out which companies are eyeing an IPO on our Tech IPO Calendar 2025.

What is Moda Operandi’s IPO price?

The Moda Operandi IPO price does not exist at this time, as Moda Operandi is still a private company and has not yet conducted an IPO. To explore secondary market data and access private market pricing details and data that may be related to Moda Operandi, register for Forge today.

When was Moda Operandi founded?

Moda Operandi was founded in 2010.

What is Moda Operandi funding to date?

Moda Operandi has raised $346.85MM to date.

Moda Operandi major investors

Fidelity Investment
G Squared
New Atlantic Ventures
New Enterprise Associates
Rre Ventures
Triplepoint Venture Growth

Moda Operandi pre-IPO valuation and funding rounds

Funding history chart
Funding round and deals details
Funding Date Round Amount Raised Price per Share Post-Money Valuation 3 Key Investors
01/31/2020 Series G $50MM $54.22 $732.82MM Apax Digital, Comerica Bank, Lauren Santo Domingo, New Enterprise Associated, Triplepoint Venture Partners
Price per Share
$ xx.xx
Shares Outstanding
922,230
Liquidation Pref Order
1
Liquidation Pref As Multiplier
2.5x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Apax Digital, Comerica Bank, Lauren Santo Domingo, New Enterprise Associated, Triplepoint Venture Partners
12/06/2017 Series F $165.25MM $54.22 $653.51MM Apax Digital, C Ventures, Fidelity Investments, Lvmh, Nav.Vc, New Enterprise Associates
Price per Share
$ xx.xx
Shares Outstanding
3,048,000
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.5x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Apax Digital, C Ventures, Fidelity Investments, Lvmh, Nav.Vc, New Enterprise Associates
02/13/2015 Series E $60.39MM $39.34 $330MM 2020 Ventures, Advance Venture Partners, Fidelity Investments, Lvmh, New Enterprise Associates, Others, Rre Ventures, The Future Fund
Price per Share
$ xx.xx
Shares Outstanding
1,535,157
Liquidation Pref Order
3
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
2020 Ventures, Advance Venture Partners, Fidelity Investments, Lvmh, New Enterprise Associates, Others, Rre Ventures, The Future Fund
12/27/2013 Series D $22.88MM $25.66 $172MM L Capital, Lvmh, Nav.Vc, New Enterprise Associates, Rre Ventures
Price per Share
$ xx.xx
Shares Outstanding
891,575
Liquidation Pref Order
4
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
L Capital, Lvmh, Nav.Vc, New Enterprise Associates, Rre Ventures
08/07/2012 Series C $36.08MM $25.66 $144MM Endeavor, Lvmh, Manatt Venture Fund, Nav.Vc, New Enterprise Associates, Rre Ventures
Price per Share
$ xx.xx
Shares Outstanding
1,405,662
Liquidation Pref Order
5
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Endeavor, Lvmh, Manatt Venture Fund, Nav.Vc, New Enterprise Associates, Rre Ventures
12/15/2011 Series B $10.81MM $9.60 $30.88MM Carmen Busquets, Nav.Vc, New Enterprise Associates, Nicholas Brown
Price per Share
$ xx.xx
Shares Outstanding
1,126,232
Liquidation Pref Order
5
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Carmen Busquets, Nav.Vc, New Enterprise Associates, Nicholas Brown
08/18/2010 Series A $1.44MM $2.17 $4MM Nav.Vc
Price per Share
$ xx.xx
Shares Outstanding
666,930
Liquidation Pref Order
5
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Nav.Vc

Moda Operandi IPO news and media highlights

WWD 02/15/2023

Moda Operandi Launches Capsule Collection ‘Parable’ With House of Aama

Moda Operandi will launch “Parable,” a capsule collection with Los Angeles-based brand House of Aama. Consisting of 10 variations of tulle mesh dresses, tops and skirts and featuring printed artwork created in collaboration with visual artist Gianni Lee, the collection explores how species use flora and fauna as a means of survival.
Cosmetics Business 01/12/2023

Fashion’s Moda Operandi expands into luxury beauty with new vertical

The e-commerce platform’s beauty category offers a curated selection of 55 luxury brands in skin care, make-up, fragrance and more
www.digitaljournal.com 10/09/2020

Fashion chain Moda Operandi used an unsecure data server (Includes interview)

Fashion retailer Moda Operandi has provided a further example of a company using an unsecured data server. Looking at this all-too-common pattern is Bitglass's Anurag Kahol.
TechCrunch 01/31/2020

Moda Operandi, an online marketplace for high-end fashion, raises $100M led by NEA and Apax – TechCrunch

Moda Operandi, an online marketplace that specialises in right-off-the-runway luxury fashion, accessories and home decor, is today announcing a high-priced event of its own: it’s raised $100 million, a mix of equity and debt that it will use to invest in its platform and technology as well as…
Browse More Insights

Private companies exploring an IPO

See which private companies are preparing for the public market. Register to get full access to the latest secondary market pricing data.

Sector: Consumer & Lifestyle
Subsector: E-commerce
Trade Metrics Last Funding Round
Company Forge Price Last Matched Round Post-Money Valuation 3 Price Per Share Amount Raised
DiscordDiscord$265.87 -$1.10 (0.41%)$ xx.xxSeries I$15B$550.62$500MM
StravaStrava$13.99 -$6.01 (30.05%)$ xx.xxSeries F-1$2.2B$13.99$50MM
SheinSheinNot available$ xx.xxNot available------
Mammoth BrandsMammoth BrandsNot available$ xx.xxSeries F$2.36B$18.26$146.08MM
SeatGeekSeatGeekNot available$ xx.xxSeries E$1.24B$5.35$238MM
SKIMSSKIMSNot available$ xx.xxSenior$5B$403.16$225MM
MeeshoMeeshoNot available$ xx.xxSeries E-1$3.9B$56.00$227MM
ZazzleZazzleNot available$ xx.xxNot available------
OyoOyoNot available$ xx.xxNot available------
MBXMBXNot available$ xx.xxSeries X$205.32MM$1.00$6.5MM
See Tech IPO Calendar

Private market movers

Track trading activity and investor momentum across thousands of private companies. Register to view last matched prices and additional transactional details.

Actively traded

Company Forge Price Market Activity Last Matched
Anthropic Anthropic $259.14 -$13.84 (5.07%)High $xxx.xx
OpenAI OpenAI $723.12 +$0.12 (0.02%)High $xxx.xx
SpaceX SpaceX $447.23 -$2.12 (0.47%)High $xxx.xx
Anduril Anduril $105.00 -$0.53 (0.50%)High $xxx.xx
Databricks Databricks $197.72 +$0.06 (0.03%)High $xxx.xx
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Artificial Intelligence (AI)

Company Forge Price Market Activity Last Matched
Anthropic Anthropic $259.14 -$13.84 (5.07%)High $xxx.xx
OpenAI OpenAI $723.12 +$0.12 (0.02%)High $xxx.xx
Anduril Anduril $105.00 -$0.53 (0.50%)High $xxx.xx
Databricks Databricks $197.72 +$0.06 (0.03%)High $xxx.xx
Waymo Waymo Not availableLimited $xxx.xx
See All AI Companies

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Updated on: Jul 16, 2025

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