Motive was founded in 2013 by Obaid Khan, Ryan Johns, and Shoaib Makani. When asked about the possibility of an IPO, CEO Makani did not discuss specifics, but did say "We definitely think about building a long-term, independent company and that's a potential path." These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
Motive offers AI-powered fleet management hardware and software to a number of companies, including Carvana and JB Hunt Transportation. The company has raised more than $400 million in venture capital funding from investors including World Innovation Lab, Scale Venture Partners, Institutional Venture Partners, Index Ventures, Itochu Corp., and BlackRock. A June 2021 equity round brought in $190 million in new funding and resulted in a post-money valuation of $2.3 billion.
Up until April 2022, Motive was previously known as KeepTruckin to reflect its expension and service offering across a broader range of industries.