Guideline was founded in 2015 by Jeremy Caballero, Kevin Busque, and Mike Nelson. After a $200 million financing round in 2021, CEO Busque expressed his confidence that the company is moving quickly towards an IPO, saying "We’re going to go public in 2023. We’ve set everything in motion to achieve that goal." These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
Guideline is a 401(k) provider for small businesses and startup companies. The company has raised more than $340 million in venture capital funding from investors including General Atlantic, Generation Investment Management, Greyhound Capital, Felicis Ventures, Propel Ventures, Tiger Global Management, and Xfund. The most recent round of funding brought Guideline's post-money valuation to $1.15 billion.