Delivery start-up Gopuff announced Wednesday that it’s bringing on former Disney CEO Bob Iger as an investor and advisor to the $15B company. Unlike other delivery companies, Gopuff has its own network of micro-fulfillment centers — mini, high-tech warehouses — stocked with inventory.
The $15 billion rapid-delivery start-up decided to do business differently from rivals like Instacart. A changing environment is testing its model.
Gopuff's commitment to always having staple items like eggs and bacon available is a problem for warehouses that can't rely on consistent stock deliveries.