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Secondary marketplace / Trade private companies

Browse Consumer & Lifestyle Companies

The Consumer & Lifestyle sector is generally made up of tools created for daily use with the consumer in mind. Consumer technologies include appliances, fitness tracking devices and wearables, video games and consoles, speakers, and many more. Register today to discover how Forge can help you buy and sell private shares.

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Consumer & Lifestyle
All Consumer & Lifestyle Education Energy Enterprise Software Fintech Foodtech Healthcare Industrial Real Estate Technology Hardware Transportation
Subsector
All Automotive Cannabis & Tobacco Clothing, Fashion, Beauty & Apparel Consumer & Lifestyle Enterprise Software Consumer Applications Consumer Electronics E-commerce E-commerce Software Entertainment Fitness Gaming Home Products Media Other Consumer & Lifestyle Pets Restaurants & Coffee Social Travel & Hospitality
More than $5B
All Less than $500MM $500MM to $1B $1B to $5B More than $5B
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Consumer & Lifestyle
All Consumer & Lifestyle Education Energy Enterprise Software Fintech Foodtech Healthcare Industrial Real Estate Technology Hardware Transportation
Subsector
All Automotive Cannabis & Tobacco Clothing, Fashion, Beauty & Apparel Consumer & Lifestyle Enterprise Software Consumer Applications Consumer Electronics E-commerce E-commerce Software Entertainment Fitness Gaming Home Products Media Other Consumer & Lifestyle Pets Restaurants & Coffee Social Travel & Hospitality
More than $5B
All Less than $500MM $500MM to $1B $1B to $5B More than $5B
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Active Market Forge Price1 Last Funding Round Trade Eligibility
Company Sector & Subsector Market Activity4 Highest Bid Lowest Ask Last Matched +/- to LFR $ Total Bids $ Total Asks # Bids # Asks Current Price 6-month 1-year Total Funding Round Date Amount Raised Post-Money Valuation3 Price Key Investors Common Preferred Fund
JUULConsumer & Lifestyle
Cannabis & Tobacco		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$655.44MMSeries E12/20/2018$573.58MM$36.71B$179.25Altria Group, Tiger Global Management, Darsana Capital Partners, E Squared Capital Management, Fidelity, Tao Capital Partners
FanaticsConsumer & Lifestyle
Clothing, Fashion, Beauty & Apparel		Low$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxx$42.00+0.00%+0.00%$4.4BPrivate Equity Round 312/6/2022$700MM$31B$76.17--
AirbnbConsumer & Lifestyle
Travel & Hospitality		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$3.43BSeries F3/9/2017$1B$30.96B$52.50CapitalG, TCV, Kleiner Perkins
RobloxConsumer & Lifestyle
Gaming		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$855.65MMSeries H1/6/2021$520MM$29.51B$45.00Altimeter Capital, Dragoneer Investment Group, Warner Music Group, Investment Group of Santa Barbara
Epic GamesConsumer & Lifestyle
Gaming		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxx$479.75+6.61%+9.59%$7.53BCorporate Round2/8/2024$1.5B$22.5B$600.00--
DiscordConsumer & Lifestyle
Social		Low$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxx$31.36+18.21%+30.83%$1BSeries I8/15/2021$500MM$15B$55.06Dragoneer Partners, Baillie Gifford, Fidelity, Franklin Templeton
FaireConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$1.38BSeries G5/25/2022$596.21MM$12.59B$26.16Durable Capital Partners, D1 Capital Partners, Dragoneer Investment Group
WhatnotConsumer & Lifestyle
E-commerce		Low$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$971.79MMSeries F10/28/2025$225MM$11.5B$370.48DST Global, CapitalG, Sequoia Capital, Alkeon Capital
WishConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$1.73BSeries H8/1/2019$349.99MM$11.21B$16.96General Atlantic
Fanatics CollectiblesConsumer & Lifestyle
Other Consumer & Lifestyle		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$347MMSeries A9/21/2021$347MM$10.39B$45.36Silver Lake, Endeavor, Insight Partners
QuinceConsumer & Lifestyle
E-commerce		Low$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$974.96MMSeries E3/11/2026$500MM$10.1B$289.28ICONIQ Capital, Basis Set Ventures, Wellington Management, WndrCo, MarcyPen Capital Partners, Ballie Gifford, Notable Capital, DST Global
WhoopConsumer & Lifestyle
Fitness		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxx$11.23+422.33%+467.17%$958.85MMSeries G-13/31/2026$500MM$10.1B$11.23Collaborative Fund, 2PointZero Group, Qatar Investment Authority, Mubadala, Abbott, Mayo Clinic, Macquarie Capital, Glade Brook, B-Flexion, IVP, Foundry, Accomplice, Affinity Partners, Promus Ventures, Bullhound Capital, Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, Karen Wazen, Virgil van Dijk, Mathieu van der Poel, Shane Lowry
RedditConsumer & Lifestyle
Social		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$1.31BSeries F8/30/2021$231.54MM$10.02B$61.79Fidelity Investments
TechStyle Fashion GroupConsumer & Lifestyle
Clothing, Fashion, Beauty & Apparel		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$560.32MMSeries F11/19/2019$125MM$6.94B$117.25Undisclosed Investors
Unity TechnologiesConsumer & Lifestyle
Gaming		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$726.22MMSeries E7/25/2019$125MM$6.17B$22.00D1 Capital Partners, Light Street Capital, CPPIB, Sequoia Capital, Silver Lake Partners
CanvaConsumer & Lifestyle
Consumer Applications		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$556.87MMSeries A-56/22/2020$70MM$5.99B$252.99Blackbird Ventures, Sequoia Capital, Bond Capital, Felicis Ventures, General Catalyst
ScopelyConsumer & Lifestyle
Gaming		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$1.53BSeries F10/18/2021$500MM$5.9B$62.78GSN
DutchieConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$1.2BSeries X12/12/2023$277.76MM$5.76B$40.97Undisclosed Investors
ThrasioConsumer & Lifestyle
E-commerce		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$2.28BSeries D10/25/2021$1.07B$5.68B$20.25Silverlake, PEAK6 Investments, Advent International, Oaktree Capital Management, Corner Capital Patners, Upper90 Capital Mangement
MZConsumer & Lifestyle
Gaming		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$643.44MMSeries D2/23/2016$254.03MM$5.01B$3.87Novato Partners
Beast IndustriesConsumer & Lifestyle
Gaming		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$650MMSeries C1/15/2026$500MM$5B$40.26Alpha Wave, Bitmine Immersion Technologies
SKIMSConsumer & Lifestyle
Clothing, Fashion, Beauty & Apparel		Limited$xx.xx$xx.xx$xx.xxxx%$xx.xx$xx.xxxxxxNot available----$955.57MMSenior11/12/2025$225MM$5B$403.16Goldman Sachs
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  2. The dollar-figure and percentage displayed indicates the per share change in dollar amount and percentage since the most recent Forge Price change. Percentages are rounded to the nearest whole number.

  3. Post-Money Valuation (valuation) represents the estimated valuation based on company-submitted Certificates of Incorporations (COIs).

  4. Market activity indicates the level of activity for a company based on recent IOIs, secondary transactions, and pending transactions.

Sector and subsector descriptions focus primarily on the types of companies within the respective sectors and subsectors that are typically available through Forge Markets. Any sector or subsector as a whole may include companies that participate in business lines in other sectors or subsectors. Companies are classified into sectors and subsectors according to the problem(s) they seek to solve rather than the method by which the solution is delivered.