OpenX was founded in 2008 by Damon Reeve, Jason Fairchild, and Scott Switzer. In 2022, CEO John Gentry said that an IPO is not on the immediate horizon, yet he remained optimistic about the company's future, saying "We've got a lot we want to do, big areas we want to invest in." These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
OpenX is a 100% cloud-based advertising technology company. Since 2012, the company has acquired LiftDNA, JumpTime, Mezzobit, and PubNation. The company has received more than $70 million in venture capital funding from investors including SharesPost Investment Management, Wavemaker Partners, Samsung Ventures, Accel, and Mitsui Global Investment. According to a company press release, OpenX generated $172 million in 2017 revenue, and "has grown for 10 consecutive years and has been profitable for four straight." OpenX is estimated to have a post-money valuation between $100 million and $500 million.