Stella McCartney, Allbirds, Reformation, and Pangaia link up with NFW to push regenerative agriculture forward.
NFW (Natural Fiber Welding, Inc.) is teaming up with Stella McCartney, Allbirds, Reformation and Pangaia to produce the most traceable and low-carbon MIRUM®, a plant-based plastic-free leather alternative, ever made. This MIRUM® will use Climate Beneficial™ cotton from C4, a project of Fibershed. LCA data indicates that MIRUM®’s carbon footprint is already up to 10x lower than that of conventional leathers and plastic-based alternatives. However, the fabric backer on MIRUM® offers an opportunity to drive its carbon footprint lower still. By using cotton grown with practices regenerating soil health for this fabric backer, NFW sets an even higher standard of sustainability for leather-like materials. As a member of C4, NFW is working directly with farmers in California and supporting their transition to agricultural practices that regenerate soil health and draw down carbon. The collaboration with sustainability leaders like Stella McCartney, Allbirds, Reformation and Pangaia--some of whom will bring MIRUM® made with Climate Beneficial™ cotton to life in their product lines--is essential to seeding and growing this radical change.
Natural Fiber Welding Closes $85M Series B Funding
Natural Fiber Welding, Inc., a Peoria, IL-based material innovation company, raised $85m in Series B funding