GumGum Stock

gumgum.comEnterprise Software / Sales & Marketing /​ AdtechFounded: 2007Funding to Date: $138.41MM

GumGum is a provider of contextual intelligence solutions, offering machine learning expertise to extract value from digital content for the advertising and sports industries.

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Team

Management Team

Ben Plomion
Chief Marketing Officer
Ken Weiner
Chief Technology Officer
Phil Schraeder
Chief Operating Officer & Chief Financial Officer

Board Members

Howard Morgan Ph.D
First Round Capital
Robert Bassman
Morgan Stanley Expansion Capital
Mark Suster
Upfront Ventures
John Hadl JD

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Is GumGum a public company?

No, GumGum is a privately held company and is currently not publicly traded on any stock markets including NYSE or NASDAQ.
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GumGum, specialists in contextual intelligence tech, has wasted no time in putting a $75m Goldman Sachs investment to good use with the acquisition of JustPremium.The European rich media and video ad marketplace single-handedly double GumGum's brand and publisher presence in the UK and sees the firm expand its geographic reach to seven continental markets and Mexico.
Goldman Sachs’s $75m vote of confidence in GumGum’s contextual ad analysis product – a product that’s been baking since 2008 – suggests the market believes context may once again be king. The Drum catches up with the adtech company’s EMEA managing director, Peter Wallace, to find out how recent rumbles around privacy, identity and third-party cookies have uplifted the firm, while also inspiring pretenders to the throne.
GumGum, a Santa Monica, Calif.-based global contextual advertising technology company, raised $75m in funding
Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora GumGum published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviorally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted …
Updated on: Jul 26, 2024

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