Individual InvestorsEmployee Shareholders Institutional InvestorsPrivate Companies Accredited InvestorsSeed & Angel InvestorsAsset Managers & Hedge FundsFamily OfficesVenture Capital FirmsWealth Managers & RIAsWho We Serve Trading Data Liquidity Programs Retirement Individual InvestingForge MarketplaceFind new private company investment opportunities​Browse CompaniesInstitutional TradingForge ProTrade private companies with Forge’s institutional brokerage tool​Forge PriceA proprietary indicative price, calculated daily, for approximately 200 pre-IPO companiesForge DataAnalyze private markets via Forge’s intuitive web application​Forge Private Market Index​Monitor a benchmark for actively traded private companies ​Forge Accuidity Private Market Index​Invest in an institutionally-managed diversified basket of private companies (QPs only)​Liquidity ProgramsRetain and reward employees with company-sponsored liquidity solutions like tender offers and customized programsSelf-Directed IRAForge TrustInvest in private companies and other alternative assets through a tax-advantaged Self-Directed IRAWhat We Do All insights Reports and highlights News and trends Private market education Tips and tutorials Forge Investment OutlookPrivate Market UpdatesIPO calendarPrivate Magnificent 7Emerging trendsPrivate company newsUpcoming IPOsAll guidesPrivate market basicsPrivate shares transactionsValuations, pricing and market trendsSelling in the private marketFAQsGlossaryCompany page and tradesProof of ownershipBid and ask submissionsForge fund offeringsInsights About UsLeadershipInvestor RelationsPeople & CultureCareers About
Log InSign Up
Who We Serve
What We Do
Insights
About
Who We Serve
Individual Investors
Institutional Investors
What We Do
Trading
Individual Investing
Institutional Trading
Data
Liquidity Programs
Retirement
Self-Directed IRA
Insights
Reports and highlights
News and trends
Private market education
Tips and tutorials
About
Log In
Sign Up
Secondary marketplace / Explore private companies / GOAT IPO
GOAT

GOAT IPO

$3.73B
Series F Valuation, Jun 2021
Unicorn
Buy And Sell GOAT StockLearn More About GOAT StockAdd To Watchlist
Register for details
For more details on financing and valuation for GOAT, register or log in.
Please provide a valid email address.
By registering, you agree to Forge’s Terms of Use. Already registered? Log In

GOAT IPO date and status

2010
Founded
IPO Mentioned
Confidential Filing
S-1 Filed
IPO

Company details

GOAT is a global marketplace platform that sells sneakers and contemporary apparel. The online e-commerce operations initiate a focus on trading, selling, and buying authenticated footwear and accessories. With offerings of branded sneaker verification, the company utilizes its platform to enable a feasible way to purchase or sell sneakers. GOAT was founded by Eddy Lu and Daishin Sugano in 2010 and is headquartered in Los Angeles, CA. 
goat.com
Sector
Consumer & Lifestyle
Subsector
E-commerce
Founded
2010
Headquarters
Culver City, CA, United States
Founders
Daishin Sugano, Edward Lu
Forge Price 1
Price not yet available
Market Activity 2
Limited
Last Matched Price
Get Full Access
Post-Money Valuation 3
$3.73B
Total Funding
$496.94MM
Last Funding Round
Series F

Learn more about GOAT

To invest in GOAT pre-IPO

Can you invest in GOAT pre-IPO?

GOAT is privately held and not traded on public markets, so pre-IPO investments are available only to accredited investors.

If you’re already accredited and have completed Forge’s verification, you can visit our marketplace to review and invest in private companies ahead of an IPO.

If you haven’t yet completed your accredited investor verification with Forge, you can start that process now to unlock access to new private-company offerings.

For more on who qualifies—and how to get verified—see our blog “Accredited investors, qualified clients and qualified purchasers: Who can invest?”

Can you sell shares of GOAT before it goes public?

Yes, subject to any contractual or corporate transfer restrictions, it is possible to list your shares to sell while GOAT is still private. If you’re considering selling, you can register today for free to get started. Once registered, you can evaluate pricing insights and market activity to inform your decision, then post your shares for sale and set the terms, like quantity and price—all directly through our platform.

If you’d like additional guidance at any point, Forge private market specialists are available to help. For a step-by-step overview, check out our seller’s guide.

What is the pre-IPO value of my GOAT shares?

To explore the value of your GOAT shares, create a free account to access Forge’s marketplace. Once inside, you’ll find several pricing insights to help guide your decision—these include historical transaction data, a live order book showing current buy and sell interest, and Forge Price™, a derived, indicative price based on recent transactions, investor activity, and other relevant market data.

These insights can help you determine a price you’re comfortable with if you choose to sell your shares. If you’d like additional guidance along the way, Forge private market specialists are available to help. You can also review our seller’s guide for a step-by-step overview.

Is GOAT a publicly traded company?

GOAT is a private company and not publicly traded.

If you’re interested in buying or selling shares in private companies, you can register with Forge today for free to explore available opportunities. Once registered, you’ll gain access to our marketplace, where you can view active buy and sell interest, evaluate pricing signals and take action directly through the platform.

To learn more about GOAT potential IPO

Will GOAT go IPO?

GOAT has not yet filed for an IPO. However, it’s important to note that IPOs are not the sole avenue for a private company to transition to public trading. Private companies can also go public through alternative methods such as but limited to Special Purpose Acquisition Companies (SPACs), direct listings, or mergers and acquisitions. Find out which companies are eyeing an IPO on our Tech IPO Calendar 2025.

What is GOAT’s IPO price?

The GOAT IPO price does not exist at this time, as GOAT is still a private company and has not yet conducted an IPO. To explore secondary market data and access private market pricing details and data that may be related to GOAT, register for Forge today.

When was GOAT founded?

GOAT was founded in 2010.

What is GOAT funding to date?

GOAT has raised $496.94MM to date.

GOAT major investors

Accel
Andreessen Horowitz
Bonfire Ventures
D1 Capital Partners
Daher Capital
Disruptive
Double M Partners
First Round Capital
Humbition
Index Ventures
Initialized Capital Management
Irving Investors
K2 Global
Kosmos Ventures
Liontree Partners
Matrix Partners
Nb Ventures
New Enterprise Associates
Start Fund
T. Rowe Price
Talent Resources Ventures
Ulysses Management
Upfront Ventures
Webb Investment Network
Y Combinator
Show All InvestorsShow Fewer Investors

GOAT pre-IPO valuation and funding rounds

Funding history chart
Funding round and deals details
Funding Date Round Amount Raised Price per Share Post-Money Valuation 3 Key Investors
06/24/2021 Series F $195MM $5.82 $3.73B Adage Capital Management, Franklin Templeton, Park West Asset Management, Ulysses Management
Price per Share
$ xx.xx
Shares Outstanding
33,505,728
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Adage Capital Management, Franklin Templeton, Park West Asset Management, Ulysses Management
09/23/2020 Series E $105MM $2.91 $1.75B D1 Capital Partners
Price per Share
$ xx.xx
Shares Outstanding
36,084,000
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
D1 Capital Partners
02/07/2019 Series D-1 $15MM $0.91 $550MM Foot Locker Foundation
Price per Share
$ xx.xx
Shares Outstanding
16,489,500
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Foot Locker Foundation
02/07/2019 Series D $85MM $1.02 $550MM Foot Locker Foundation
Price per Share
$ xx.xx
Shares Outstanding
83,058,100
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Foot Locker Foundation
02/08/2018 Series C $59.99MM $0.59 $250MM Accel Partners, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network
Price per Share
$ xx.xx
Shares Outstanding
102,441,970
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Accel Partners, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network
02/07/2017 Series B $25MM $0.36 $101.15MM Accel Partners, Upfront Ventures, Webb Investment Network
Price per Share
$ xx.xx
Shares Outstanding
69,846,030
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Accel Partners, Upfront Ventures, Webb Investment Network
08/29/2016 Series A-7 $4.75MM $0.09 $19.01MM Matrix Partners, Upfront Ventures, Webb Investment Network
Price per Share
$ xx.xx
Shares Outstanding
51,680,240
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Matrix Partners, Upfront Ventures, Webb Investment Network
05/15/2012 Series A-1 $6.09MM $0.14 $21MM Upfront Ventures, Webb Investment Network
Price per Share
$ xx.xx
Shares Outstanding
45,075,210
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.1x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Upfront Ventures, Webb Investment Network
05/15/2012 Series A-3 $229,751.81 $0.10 $21MM Upfront Ventures, Webb Investment Network
Price per Share
$ xx.xx
Shares Outstanding
2,243,670
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Upfront Ventures, Webb Investment Network
05/15/2012 Series A-4 $324,036.73 $0.07 $21MM Upfront Ventures, Webb Investment Network
Price per Share
$ xx.xx
Shares Outstanding
4,746,400
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Upfront Ventures, Webb Investment Network
05/15/2012 Series A-5 $429,027.59 $0.06 $21MM Upfront Ventures, Webb Investment Network
Price per Share
$ xx.xx
Shares Outstanding
7,181,580
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Upfront Ventures, Webb Investment Network
05/15/2012 Series A-6 $124,377.50 $0.04 $21MM Upfront Ventures, Webb Investment Network
Price per Share
$ xx.xx
Shares Outstanding
2,914,870
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Upfront Ventures, Webb Investment Network

GOAT IPO news and media highlights

Fast Company 08/22/2023

How fashion platform Goat conquered Black Friday

Last year, online fashion platform Goat, which sells new and vintage fashion items (the company acquired resale platform Grailed in October 2022) turned its annual Black Friday event into a weeklong, curated shopping experience that included access to exclusive daily sneaker and clothing drops, celebrity guest appearances, and auctions. In doing so, the company effectively turned a shopping event into an immersive and entertaining brand experience.
dot.LA 05/19/2023

GOAT Co-founder Eddy Lu On How His Sneaker Startup GOAT Achieved Unicorn Status

With LA Tech week approaching, I had to pull one of my favorite Office Hours’ episodes spotlighting a unicorn ecommerce sneaker startup GOAT, when co-founder and CEO Eddy Lu talked about how he achieved success and shared his insight on when to know if it's time to pivot or quit.
WWD 05/15/2023

Goat Group’s Sen Sugano Talks Grailed Acquisition and Apparel Boom

While the resale marketplace has experienced challenges in recent months, Goat Group is seeing a boom in its business, thanks in part to its recent acquisition of Grailed. The Los Angeles-based sneaker platform has experienced a more than 100 percent year-over-year increase in its apparel business, according to the company’s chief brand officer Sen Sugano, who also stated the platform is seeing a more than 200 percent increase in searches for apparel.
TechCrunch 06/24/2021

Sneaker marketplace GOAT hits $3.7B valuation in Series F raise – TechCrunch

Sneaker and streetwear empire GOAT just doubled its valuation in a massive new raise. The GOAT Group parent company shared today that it has raised $195 million in a Series F raise valuing the fashion giant at some $3.7 billion. The raise was led by a handful of hedge funds and P/E firms including …
Browse More Insights

Private companies exploring an IPO

See which private companies are preparing for the public market. Register to get full access to the latest secondary market pricing data.

Sector: Consumer & Lifestyle
Subsector: E-commerce
Trade Metrics Last Funding Round
Company Forge Price Last Matched Round Post-Money Valuation 3 Price Per Share Amount Raised
DiscordDiscord$26.53 -$0.06 (0.23%)$ xx.xxSeries I$15B$55.06$500MM
StravaStrava$13.99 -$6.01 (30.05%)$ xx.xxSeries F-1$2.2B$13.99$50MM
SeatGeekSeatGeekNot available$ xx.xxSeries E$1.24B$5.35$238MM
SheinSheinNot available$ xx.xxNot available------
Mammoth BrandsMammoth BrandsNot available$ xx.xxSeries F$2.36B$18.26$146.08MM
SKIMSSKIMSNot available$ xx.xxSenior$5B$403.16$225MM
MeeshoMeeshoNot available$ xx.xxSeries E-1$3.9B$56.00$227MM
OyoOyoNot available$ xx.xxNot available------
MBXMBXNot available$ xx.xxSeries X$205.32MM$1.00$6.5MM
ZazzleZazzleNot available$ xx.xxNot available------
See Tech IPO Calendar

Private market movers

Track trading activity and investor momentum across thousands of private companies. Register to view last matched prices and additional transactional details.

Actively traded

Company Forge Price Market Activity Last Matched
Anthropic Anthropic $259.14 -$13.84 (5.07%)High $xxx.xx
OpenAI OpenAI $723.12 +$0.12 (0.02%)High $xxx.xx
SpaceX SpaceX $601.27 +$4.10 (0.69%)High $xxx.xx
Anduril Anduril $110.97 +$4.00 (3.74%)High $xxx.xx
Databricks Databricks $197.66 +$0.01 (0.01%)High $xxx.xx
See All Actively Traded Companies

Artificial Intelligence (AI)

Company Forge Price Market Activity Last Matched
Anthropic Anthropic $259.14 -$13.84 (5.07%)High $xxx.xx
OpenAI OpenAI $723.12 +$0.12 (0.02%)High $xxx.xx
Anduril Anduril $110.97 +$4.00 (3.74%)High $xxx.xx
Databricks Databricks $197.66 +$0.01 (0.01%)High $xxx.xx
Figure AI Figure AI $174.00 -$20.00 (10.31%)Limited $xxx.xx
See All AI Companies

Forge, your trusted partner for pre-IPO insights and GOAT data

Forge is the trusted platform for buying and selling pre-IPO shares. Investors and shareholders worldwide rely on our deep data insights, liquidity solutions, and tailored investment opportunities to navigate the private market. Register to get started.

Register

Updated on: Jul 16, 2025

PLEASE READ THESE IMPORTANT LEGAL NOTICES & DISCLOSURES

  1. Forge Price™ is a custom data-point calculated and disseminated by Forge Data LLC (“Forge Data”) and is a mark of Forge Data. Forge Price may rely on a very limited number of inputs in its calculation. Forge Price is prepared and disseminated solely for informational purposes. Redistribution is permitted solely with Forge’s written consent. While Forge has obtained information from sources it believes to be reliable, Forge does not perform an audit or undertake any duty of due diligence or independent verification of any information it receives. Forge does not guarantee the accuracy, completeness, timeliness, or availability of Forge Price, and are not responsible for any errors or omissions, regardless of the cause, or any results obtained from the use of Forge Price. Forge Price is derived from secondary activity on the Forge platform and other private market trading platforms, and other publicly-available datapoints collected by Forge. Forge Price is not intended to, and does not necessarily, represent the market price of any securities (I.e., the price at which you could buy or sell such securities). Neither reference to company names, nor calculation of Forge Price for a specific company, implies any affiliation between Forge and that company, any endorsement or sponsorship by Forge of any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge and any company. Rights with respect to any company marks referred to herein are owned by the company. The dollar-figure and percentage displayed indicates the per share change in dollar amount and percentage since the most recent Forge Price change. Percentages are rounded to the nearest whole number.
  2. Market activity indicates the level of activity for a company based on recent IOIs, secondary transactions, and pending transactions on Forge.
  3. Post-Money Valuation represents the estimated valuation based on company-submitted Certificates of Incorporations (COIs).
  4. Last Known Valuation represents a valuation gathered from non-COI, publicly available sources including company press releases or multiple concurring news articles.
  5. Actively traded companies are companies with a high market activity with the highest post-money valuation in the same sector.

‘Stock Price’ or other private company metrics (‘PC Data’) may rely on a very limited number of trade and/or IOI inputs in their calculation. PC Data is prepared and disseminated solely for informational purposes. While Forge has obtained information from sources it believes to be reliable, Forge does not perform an audit or undertake any duty of due diligence or independent verification of any information it receives. Forge does not guarantee the accuracy, completeness, timeliness, or availability of PC Data, and are not responsible for any errors or omissions, regardless of the cause, or any results obtained from the use of PC Data. PC Data is derived from the performance and pricing of secondary activity on the Forge platform and other private market trading platforms. PC Data is not intended to, and does not necessarily, represent the market price of any securities (I.e., the price at which you could buy or sell such securities). Reference to company names does not imply any affiliation between Forge and that company, any endorsement or sponsorship by Forge of any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge and any company. Rights with respect to any company marks referred to herein are owned by the company.

The news articles displayed on this page may be curated using artificial intelligence (AI) technology, which selects relevant content from a list of trusted web sources. While we strive for accuracy and reliability, the inclusion of an article does not imply endorsement or verification of its content. This communication is for informational purposes only. Investors should conduct their own research and consult a financial professional before making investment decisions.

Investing in private company securities is not suitable for all investors, is highly speculative, is high risk, and investors should be prepared to withstand a total loss of their investment. Private company securities are highly illiquid and there is no guarantee that a market will develop for such securities. Each investment carries its own risks, and investors should conduct their own due diligence regarding the investment, including obtaining independent professional advice. Past performance is not indicative of future results. This is not a recommendation, offer, solicitation of an offer, or advice to buy or sell securities by Forge, nor an offer of brokerage services in any jurisdiction where Forge is not permitted to offer brokerage services. Brokerage products and services are offered by Forge Securities LLC, a registered broker-dealer and member FINRA/SIPC. Please see other important disclaimers, disclosures and restrictions you acknowledge by using this website and to which you are subject.