Drift, the company that claims to be the originator of the currently trending conversational marketing IT sector, yesterday unveiled its Conversation Cloud. A mashup of the company’s three core software packages: Conversational Marketing, Conversational Sales and newly launched Conversational Service.
Co-founder and CEO David Cancel did say the SaaS company saw 70% growth in its annual recurring revenue (ARR) in 2020 compared to the year prior and is on target for a similar metric this year. It is not yet profitable, as it is focused on growth, he added.
PTC has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai.
