Curve Stock

Curve, a UK-based financial services company that allows consumers to integrate all of their credit cards into one digital wallet, has launched a new campaign celebrating the company’s wearables partnerships. The campaign, which is kicking off in London this week, tells consumers they can give the bird to lugging around big wallets and instead rely on their wearables to make payments. “By the nature of how Curve works, in a lot of ways it is built for wearables,” said Rich Thrift, head of brand and creative at Curve. “One of the issues that wearable companies find is that they have to go to banks and it gets very complicated for them. You can’t select cards on your ring or your watch strap or but by the nature of how Curve works, we are already doing that.”

Customers link their existing cards to a digital Curve Wallet, and whichever card they select in the app is then charged when they use their Curve credit card to pay. The credit card offers users the beneits of Section 75 protection against all eligible purches, including those charged to a debit card in the app. The new card comes with other benefits, including Curve Flex, which enables customers to split future or past purchases into monthly installments with just a tap. In the near future, Curve plans to expand Flex benefits, introducing the ability to refinance expensive credit card debt with a lower cost amortised loan.