AppDirect was founded in 2009 by Nicolas Desmarais, Daniel Saks, and Andy Sen. While CEO Daniel Saks stated in 2020 that there are no immediate plans to take AppDirect public, a recent $1.5 billion post-money valuation suggests a bright path forward for the company. These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.

As the company describes their product, "AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service." AppDirect has raised over $470 million in funding from investors including JP Morgan Chase, CDPQ, StarVest Partners, Inovia Capital, and Mithril Capital Management. Since 2012, the company has made 7 acquisitions, most recently of IT Cloud Solutions (, one of Canada's largest technology providers.

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Learn more about AppDirect

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What is AppDirect's IPO price?

The IPO price for AppDirect will be known only if it becomes public. However, you may access the "Price At Last Round" and the "Implied EV" for publicly traded comparable companies with Forge Data.
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Can you invest in AppDirect?

AppDirect is a privately held company and is not publicly traded on NYSE or NASDAQ in the U.S. To buy pre-IPO shares of a private company, you need to be an accredited investor. Learn more about how to invest in the private market or register today to get started.

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Can you sell AppDirect shares pre-IPO?

If you own AppDirect pre-IPO shares and are considering selling, you can find what your shares could be worth on Forge’s secondary marketplace.

Our Private Market Specialists are available to answer any questions you might have and can help connect you with a buyer from our network of 125,000 accredited investors and institutions. You can also learn more about how to sell your private shares before getting started.

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Is AppDirect a publicly traded company?

AppDirect is a private company and not publicly traded.

If you are interested in buying or selling private company shares, you can register with Forge today for free to explore your options. Registering gives you access to one of our Private Market Specialists who can guide you through the process of buying or selling. Learn more about how Forge might help you buy pre-IPO shares or sell pre-IPO shares.

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What is AppDirect's funding to date?

AppDirect has raised $469.77MM to date.
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When was AppDirect founded?

AppDirect was founded in 2009.

Who are AppDirect's major investors?

Foundry Group
Mithril Capital Management
J.P. Morgan Asset Management
iNovia Capital
StarvVest Partners
Stingray Digital

AppDirect funding rounds and last known valuation

Date Funding Round Funding Raised Price per Share Last Known Valuation

Series G, G-2 and G-3

$191.43MM raised $XXX.XX $XXX.XX

Series E-1 and F

$142MM raised $XXX.XX $XXX.XX

Series D-1 and D-2

$75.25MM raised $XXX.XX $XXX.XX

Series C

$35MM raised $XXX.XX $XXX.XX

Series B

$13MM raised $XXX.XX $XXX.XX

Series A-3

$9.47MM raised $XXX.XX $XXX.XX

Series A-1 and A-2

$3.61MM raised $XXX.XX $XXX.XX
Based on primary financings
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Updated on: Jul 17, 2024


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.