AppDirect was founded in 2009 by Nicolas Desmarais, Daniel Saks, and Andy Sen. While CEO Daniel Saks stated in 2020 that there are no immediate plans to take AppDirect public, a recent $1.5 billion post-money valuation suggests a bright path forward for the company. These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
As the company describes their product, "AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service." AppDirect has raised over $470 million in funding from investors including JP Morgan Chase, CDPQ, StarVest Partners, Inovia Capital, and Mithril Capital Management. Since 2012, the company has made 7 acquisitions, most recently of IT Cloud Solutions (ITcloud.ca), one of Canada's largest technology providers.