AppDirect was founded in 2009 by Nicolas Desmarais, Daniel Saks, and Andy Sen. While CEO Daniel Saks stated in 2020 that there are no immediate plans to take AppDirect public, a recent $1.5 billion post-money valuation suggests a bright path forward for the company. These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.

As the company describes their product, "AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service." AppDirect has raised over $470 million in funding from investors including JP Morgan Chase, CDPQ, StarVest Partners, Inovia Capital, and Mithril Capital Management. Since 2012, the company has made 7 acquisitions, most recently of IT Cloud Solutions (ITcloud.ca), one of Canada's largest technology providers.

Register for Details

For more details on financing and valuation for AppDirect, register or login.

Please provide a valid email address.

By registering, you agree to Forge’s Terms of Use. Already registered? Log in

Learn more about AppDirect

Forge green plus iconForge green minus icon

Is AppDirect a publicly traded company?

AppDirect is a private company and not publicly traded.

If you are interested in buying or selling private company shares, you can register with Forge today for free to explore your options. Registering gives you access to one of our Private Market Specialists who can guide you through the process of buying or selling. Learn more about how Forge might help you buy pre-IPO shares or sell pre-IPO shares.

Forge green plus iconForge green minus icon

Will AppDirect go IPO?

AppDirect has not yet filed for an IPO. However, it's important to note that IPOs are not the sole avenue for a private company to transition to public trading. Private companies can also go public through alternative methods such as but limited to Special Purpose Acquisition Companies (SPACs), direct listings, or through mergers and acquisitions. Find out which companies are eyeing an IPO on our Tech IPO Calendar 2024.

Forge green plus iconForge green minus icon

What is AppDirect's IPO price?

The IPO price for AppDirect will be known only if it becomes public. However, you may access the "Price At Last Round" and the "Implied EV" for publicly traded comparable companies with Forge Data.
Forge green plus iconForge green minus icon

Can you invest in AppDirect pre-IPO?

AppDirect is privately held company and is not publicly traded, therefor investing in AppDirect pre-IPO is only available to accredited investors. If you meet the accreditation criteria, you can register for Forge’s Secondary Marketplace to invest in private companies before their potential IPO. If you are not an accredited investor, discover how to begin the the process to potentially qualify for new investment opportunities.

Forge green plus iconForge green minus icon

What is the value of my AppDirect shares?

To determine the value of your AppDirect shares, create a free account to gain access to Forge’s platform. Forge Markets contains pricing information for hundreds of pre-IPO companies. A Private Market Specialist will also be available to assist you with any inquiries related to your AppDirect shares. You can also learn more about how to sell your private shares before getting started.

Forge green plus iconForge green minus icon

Can you sell AppDirect before it goes public?

Yes, you can seek to sell shares in AppDirect while it remains private. If you are considering selling, you can register today for free to get started. Once registered, a Private Market Specialist will guide you through any questions you might have. You may also continue to browse through our resources to help you understand the implications and procedures involved in selling your private market shares.

Forge green plus iconForge green minus icon

What is AppDirect's funding to date?

AppDirect has raised $469.77MM to date.
Forge green plus iconForge green minus icon

When was AppDirect founded?

AppDirect was founded in 2009.

Who are AppDirect's major investors?

Foundry Group
Mithril Capital Management
J.P. Morgan Asset Management
iNovia Capital
StarvVest Partners
Stingray Digital

AppDirect funding rounds and last known valuation

Date Funding Round Funding Raised Price per Share Last Known Valuation
9/16/2020

Series G, G-2 and G-3

$191.43MM raised $XXX.XX $XXX.XX
10/7/2015

Series E-1 and F

$142MM raised $XXX.XX $XXX.XX
2/11/2015

Series D-1 and D-2

$75.25MM raised $XXX.XX $XXX.XX
4/10/2014

Series C

$35MM raised $XXX.XX $XXX.XX
9/10/2013

Series B

$13MM raised $XXX.XX $XXX.XX
7/18/2012

Series A-3

$9.47MM raised $XXX.XX $XXX.XX
4/28/2011

Series A-1 and A-2

$3.61MM raised $XXX.XX $XXX.XX
Based on primary financings
Powered by Forge Data
Updated on: Jul 26, 2024

PLEASE READ THESE IMPORTANT LEGAL NOTICES & DISCLOSURES

Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.