AppDirect was founded in 2009 by Nicolas Desmarais, Daniel Saks, and Andy Sen. While CEO Daniel Saks stated in 2020 that there are no immediate plans to take AppDirect public, a recent $1.5 billion post-money valuation suggests a bright path forward for the company. These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.

As the company describes their product, "AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service." AppDirect has raised over $470 million in funding from investors including JP Morgan Chase, CDPQ, StarVest Partners, Inovia Capital, and Mithril Capital Management. Since 2012, the company has made 7 acquisitions, most recently of IT Cloud Solutions (, one of Canada's largest technology providers.

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What is AppDirect's ticker symbol?

AppDirect does not currently have an official ticker symbol because this company is still private. Register today to connect with our Private Market Specialists and learn more about new pre-IPO investment opportunities.

What is AppDirect's stock price?

The stock price for AppDirect will be known as it becomes public. Here are similar public companies: Dropbox (NAS: DBX), Okta (NAS: OKTA), VMware (NYS: VMW), Workday (NAS: WDAY), Atlassian (NAS: TEAM).

Who are AppDirect's major investors?

Foundry Group
Mithril Capital Management
J.P. Morgan Asset Management
iNovia Capital
StarvVest Partners
Stingray Digital

AppDirect Funding Rounds and IPO Valuation

Date Funding Round Funding Raised Price per Share IPO Valuation
9/16/2020 Series G, G-2 and G-3 $191.43MM raised $XXX.XX $XXX.XX
10/7/2015 Series E-1 and F $142MM raised $XXX.XX $XXX.XX
2/11/2015 Series D-1 and D-2 $75.25MM raised $XXX.XX $XXX.XX
4/10/2014 Series C $35MM raised $XXX.XX $XXX.XX
9/10/2013 Series B $13MM raised $XXX.XX $XXX.XX
7/18/2012 Series A-3 $9.47MM raised $XXX.XX $XXX.XX
4/28/2011 Series A-1 and A-2 $3.61MM raised $XXX.XX $XXX.XX
Based on primary financings
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What is AppDirect funding to date?

AppDirect has raised $469.77MM to date.
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When was AppDirect founded?

AppDirect was founded in 2009.
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Can you invest in AppDirect?

AppDirect is a privately held company and is not publicly traded on NYSE or NASDAQ in the U.S. To buy pre-IPO shares of a private company, you need to be an accredited investor. Learn more about how to invest in the private market or register today to get started.

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Can you sell AppDirect share pre-IPO?

If you own AppDirect pre-IPO shares and are considering selling, you can find what your shares could be worth on Forge’s secondary marketplace.

Our Private Market Specialists are available to answer any questions you might have and can help connect you with a buyer from our network of 125,000 accredited investors and institutions. You can also learn more about how to sell your private shares before getting started.

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Is AppDirect a publicly traded company?

AppDirect is a private company and not publicly traded.

If you are interested in buying or selling private company shares, you can register with Forge today for free to explore your options. Registering gives you access to one of our Private Market Specialists who can guide you through the process of buying or selling. Learn more about how Forge might help you buy pre-IPO shares or sell pre-IPO shares.

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Updated on: Jun 10, 2022