Trove, founded in 2012, is a company that is aiming to power the resale ecosystem for brands, particularly in the fashion and apparel industry. Trove is focusing on increasing customer lifetime value and promoting sustainable shopping practices through resale. Trove aids brands in selling pre-loved items, offering in-store trade-in options, and facilitating growth in trade-ins year over year. Their approach supports brands in designing profitable and scalable resale programs, contributing to a more sustainable and circular fashion economy. Trove is headquartered in Brisbane, California.

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Trove investors also invested in these private companies

ArcTern Ventures
Claremont Creek Ventures
345 Partners
Global Brain
Prologis Ventures
Working Capital
Capital One Ventures
D3 Jubilee Partners
G2 Venture Partners
DGNL Ventures
Tin Shed Ventures


Management Team

Gayle Tait
Chief Executive Officer
Natalya Davick
Chief Financial Officer
Andrew Ruben

Board Members

Brook Porter
G2 Venture Partners
Gabriel Kra
Prelude Ventures
Molly Breiner
Wellington Management
Murray McCaig
ArcTern Ventures
Paul Straub
Claremont Creek Ventures

Frequently Asked Questions About Trove’s Stock

Can you buy Trove’s stock?
Trove is not publicly traded on NYSE or NASDAQ in the U.S. To buy Trove’s stock you need to be an accredited investor. Learn more about how to invest in the private market or register today to get started.
Can you sell Trove’s stock?
Yes, you can sell stock of a private company like Trove. Forge can help you sell your Trove stock in a way that works for you and the company. So if you are seeking liquidity, register with us today to get started.
What is Trove’s stock price?
Trove is a privately held company and therefore does not have a public stock price. However, you may access Trove’s private market stock price with Forge Data.
What is Trove’s stock ticker symbol?
Trove does not have an official ticker symbol because this company is not currently publicly traded.
Can institutional investors buy and sell private market stocks?
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News Highlights

Resale company Trove secures 30 million dollars in fresh funding
Resale tech company Trove has raised 30 million dollars in a series E funding round, bringing its total funding to over 150 million dollars since its inception. The US business, whose technology powers the resale services of brands including Lululemon, Patagonia, Nordstrom, and Levi’s, said the investment “strategically brings together experts in climate, technology, operations, and resale to further Trove’s impact on an international scale”.
Updated on: Feb 21, 2024


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.