Strava, founded in 2009 by Carlos Virella, Mark Gainey, Mark Shaw, Michael Horvath and Yandong Liu, is a social media and fitness application for athletes that lets users compare workouts, track progress and share results. Strava operates in the Consumer and Lifestyle sector, within the Fitness subsector, and has expanded its offering through acquisitions, purchasing Recover Athletics and FATMAP in 2022 and 2023.
The company has raised capital from prominent investors including TCV, Sequoia Capital, Dragoneer Investment Group, Madrone Capital Partners, Jackson Square Ventures and Go4it Capital. In January 2026, Sporting Goods Intelligence Europe reported that Strava confidentially filed for an initial public offering (IPO) expected in spring 2026, having engaged Goldman Sachs. Publicly traded companies in the fitness sector include Garmin (GRMN), Peloton Interactive (PTON) and Planet Fitness (PLNT).
These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
| Funding Date | Round | Amount Raised | Price per Share | Post-Money Valuation 3 | Key Investors | |
|---|---|---|---|---|---|---|
| 05/22/2025 | Series F-1 | $50M | $13.99 | $2.2B | Bow River Capital, Go4it, Jackson Square Ventures, Sequoia Capital, Tcv | |
|
Price per Share
$ xx.xx
Shares Outstanding
3,573,980
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
4.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Bow River Capital, Go4it, Jackson Square Ventures, Sequoia Capital, Tcv
|
||||||
| 11/26/2020 | Series F | $110M | $13.99 | $1.54B | Capnamic Ventures, Dragoneer Investment Group, Go4it, Jackson Square Ventures, Madrone Capital Partners, P101, Scenic Management, Sequoia Capital, Tcv | |
|
Price per Share
$ xx.xx
Shares Outstanding
7,863,205
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
4.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Capnamic Ventures, Dragoneer Investment Group, Go4it, Jackson Square Ventures, Madrone Capital Partners, P101, Scenic Management, Sequoia Capital, Tcv
|
||||||
| 08/01/2018 | Series E | $13.7M | $3.94 | $364.02M | Go4it, Goldbriar Ventures, Jackson Square Ventures, Madrone Capital Partners, Sequoia Capital | |
|
Price per Share
$ xx.xx
Shares Outstanding
3,478,801
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
4.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Go4it, Goldbriar Ventures, Jackson Square Ventures, Madrone Capital Partners, Sequoia Capital
|
||||||
| 10/29/2014 | Series D | $18.5M | $1.74 | $151.26M | Jackson Square Ventures, Madrone Capital Partners, Sequoia Capital | |
|
Price per Share
$ xx.xx
Shares Outstanding
10,650,412
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
4.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Jackson Square Ventures, Madrone Capital Partners, Sequoia Capital
|
||||||
| 03/21/2013 | Series C | $19.7M | $1.23 | $93.79M | Jackson Square Ventures, Sigma Partners | |
|
Price per Share
$ xx.xx
Shares Outstanding
16,077,192
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
4.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Jackson Square Ventures, Sigma Partners
|
||||||
| 07/27/2011 | Series B | $12.6M | $0.73 | $39.66M | Madrone Capital Partners, Sigma Partners | |
|
Price per Share
$ xx.xx
Shares Outstanding
17,237,388
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
4.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Madrone Capital Partners, Sigma Partners
|
||||||
| 01/12/2011 | Series A | $3.99M | $0.32 | $13.52M | Jackson Square Ventures, Sigma Partners | |
|
Price per Share
$ xx.xx
Shares Outstanding
12,395,969
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
4.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Jackson Square Ventures, Sigma Partners
|
||||||
While some startups sprint to go public, others like Strava have taken a more marathon-like approach. The fitness-tracking and social network app, founded in 2009, has long been popular in running and cycling communities. But the app particularly gained momentum over the past few years amid a broader trend of more consumers exercising.
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| Trade Metrics | Last Funding Round | |||||||
|---|---|---|---|---|---|---|---|---|
| Company | Forge Price | Last Matched | Round | Post-Money Valuation 3 | Price Per Share | Amount Raised | ||
 | Discord | $36.51 +$5.15 (16.42%) | $ xx.xx | Series I | $15B | $55.06 | $500M | |
 | SKIMS | Not available | $ xx.xx | Senior | $5B | $403.16 | $225M | |
 | SeatGeek | Not available | $ xx.xx | Series E | $1.24B | $5.35 | $238M | |
 | Mammoth Brands | Not available | $ xx.xx | Series F | $2.36B | $18.26 | $146.08M | |
 | Zepto | Not available | $ xx.xx | Not available | -- | -- | -- | |
 | Zazzle | Not available | $ xx.xx | Not available | -- | -- | -- | |
 | Meesho | Not available | $ xx.xx | Series E-1 | $3.9B | $56.00 | $227M | |
 | MBX | Not available | $ xx.xx | Series X | $205.32M | $1.00 | $6.5M | |
 | Oyo | Not available | $ xx.xx | Not available | -- | -- | -- | |
 | Envoy Technologies | Not available | $ xx.xx | Not available | -- | -- | -- | |
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| Company | Forge Price (6M Change) | Market Activity | Last Matched | |
|---|---|---|---|---|
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DataRobot | $4.21 +$3.49 (484.72%) | Limited | $xxx.xx |
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SambaNova Systems | $70.13 +$51.08 (268.14%) | High | $xxx.xx |
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SandboxAQ | $41.35 +$26.10 (171.15%) | High | $xxx.xx |
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Stoke Space | $119.38 +$69.46 (139.14%) | Low | $xxx.xx |
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Tensordyne | $30.50 +$16.00 (110.34%) | High | $xxx.xx |
| Company | Forge Price | Market Activity | Last Matched | |
|---|---|---|---|---|
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OpenAI | $954.70 +$239.33 (33.46%) | High | $xxx.xx |
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Anthropic | Not available | Medium | $xxx.xx |
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Anduril | $132.12 +$20.13 (17.97%) | High | $xxx.xx |
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Databricks | $268.50 +$72.19 (36.77%) | High | $xxx.xx |
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Shield AI | $172.04 +$18.36 (11.95%) | High | $xxx.xx |
Updated on: Aug 19, 2026
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