Prose Stock

prose.comConsumer & Lifestyle / E-commerceFounded: 2016Funding to Date: $130.27MM

Prose is a custom haircare business focusing on building routines for its users based on their responses to a group of questions. Prose products include shampoo and conditioner, masks, styling products, supplements, and accessories, including custom brushes. Prose was founded in 2016 by Arnaud Plas, Nicolas Mussat, Catherine Taurin, and Paul Michaux and is headquartered in Brooklyn, NY.

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Management Team

Arnaud Plas
Co-Founder, Chief Executive Officer & Board Member
Michael Nathenson
Chief Financial Officer
Anthony Perdigao
Chief Operating Officer
Nicolas Mussat
Co-Founder & Chief Technology Officer
Megan Streeter
Chief Marketing Officer

Board Members

Kirsten Green
Forerunner Ventures
Nicolas Wittenborn
Insight Partners

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News Highlights

What To Consider Before Using Silicones In Your Hair Read More:
While some believe that silicones are required to "tame" frizzy or curly hair (via John Frieda), there are alternatives if you want to go silicone-free. Prose suggests capryloyl glycerin, a humectant derived from coconut oil, as a great silicone alternative.
This Customizable Hair Treatment Just May Be The Answer to All Your Scalp Issues—From Thinning to Dandruff
The company’s “naturally high-performing formulas” stem from an in-house lab in Paris, where non-toxic products that target individual needs were born (though you’ll find these concoctions are bottled in Brooklyn). Basically, Prose recognizes that one formula does not fit all, and that everyone’s specific issues can’t be treated the same—thus, the brand’s incredibly personalized customizations are no joke.
Prose and Lauren Ridloff 'Curl Outside the Lines' to Launch Styling Gel
For the launch of its newest hero product and marketing initiative, the team at Prose enlisted an actual superhero. The personalized haircare brand partnered with actor, producer and “curl advocate” Lauren Ridloff for its “Curl Outside the Lines” campaign, which launched Aug. 9.
Updated on: Sep 20, 2023