Heyday Skincare Stock

Spa industry revenue has returned to near pre-pandemic levels despite persisting staffing challenges, according to The International SPA Association's (ISPA) 2022 ISPA U.S. Spa Industry Study. A part of that conversation is Adam Ross, the visionary behind Heyday Skincare. Ross' core focus on simplifying the entire facial experience attributed to Heyday's success story, as evidenced in the industry disruptor recent deal landing over $12 million in new funding, extending its Series B led by existing investor Level 5 Capital Partners (L5), nearly two years after its initial $20 million Series B.

As facial studio Heyday continues to grow via franchising, the company is looking for more ways to ensure its locations can grow cohesively. This year, the company is set to add 30 new shops, with a total of 135 locations committed in the pipeline. And in December, Heyday rolled out a new marketing playbook to existing and upcoming franchise partners to help keep Heyday’s branding aesthetic cohesive among franchise owners.

While many retailers are currently cutting back, Heyday Skincare is adding brick-and-mortar stores. Heyday CEO and Co-founder Adam Ross told PYMNTS that the decision to grow its 10-store footprint beyond New York, LA and Philly was easy given his knowledge of the business and its customers. “The facial is the gold standard of skincare,” Ross said. “You need a physical experience to do that. You need estheticians, you need professional products and folks that can work on your skin in the way that you can’t at home with D2C products,” he added.