JUUL was formed as a result of a spin-off from PAX Labs, founded by Adam Bowen and James Monsees, in 2017. The company has not officially endorsed a plan to participate in an IPO.
Juul develops and markets e-cigarettes as an alternative to traditional smoking. The company has raised over $14 billion in Venture Capital funding from investors including Proioxis Ventures, Altria Group, Sand Hill Angels, Tiger Global Management, Fidelity, and Tao Capital Partners. It has been widely reported that Juul last raised $785 million in August 2019 at an undisclosed post-money valuation. Though once valued at $38 billion, reports suggest existing investors have been reducing the valuation of Juul after the company has run into numerous issues, namely a string of illnesses tied to the used of vaping products and electronic cigarettes. The Wall Street Journal reported in December 2019 that Tiger Global Management reduced its valuation of Juul to $19 billion.