Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Vungle is reaching into its bag of Blackstone cash to acquire programmatic influencer marketing platform JetFuel – its fourth deal in less than a year.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swan Song? Telcos rushed headlong into the ad tech business, but will they survive it? Verizon washed its hands of ad tech with the sale of Verizon Media to Apollo; And Xandr is in limbo following AT&T’s mega-spinoff of WarnerMedia. But three’s a trend.... Continue reading »