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MNTN Upcoming IPO: Ryan Reynold's AdTech firm considers going public in 2025
January 8, 2025
The Mad Men days of advertising may be a relic, but a new, tech-driven model has emerged, led by companies like MNTN.
MNTN was founded in 2009 by Brooke Partelow and Mark Douglas. MNTN has not officially endorsed a plan to participate in an IPO.
MNTN is a connected TV advertising platform for marketers. Per Forge data, MNTN raised $185.8 million in funding over 9 rounds. Their latest funding was raised on Jan 27, 2023. Key investors include Blackrock, Qualcomm Ventures, Mercato Partners, and Fidelity.
These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
| Funding Date | Share Class | Amount Raised | Price per Share | Post-Money Valuation | Key Investors | |
|---|---|---|---|---|---|---|
| 02/01/2022 | Series D | $119MM | $xx.xx | $2.21B | Blackrock, Fidelity | |
|
Price per Share
$xx.xx
Shares Outstanding
5,181,731
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Blackrock, Fidelity
|
||||||
| 12/10/2015 | Series C | $38.83MM | $xx.xx | $232.28MM | Mercato Partners, Staley Capital Management, Stoneway Capital, Svb Financial Group | |
|
Price per Share
$xx.xx
Shares Outstanding
13,193,334
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Mercato Partners, Staley Capital Management, Stoneway Capital, Svb Financial Group
|
||||||
| 04/04/2014 | Series B-2 | $6.9MM | $xx.xx | $35.11MM | Undisclosed Investors | |
|
Price per Share
$xx.xx
Shares Outstanding
7,500,000
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Undisclosed Investors
|
||||||
| 07/11/2012 | Series B-1 | $8.68MM | $xx.xx | $28.84MM | Baroda Ventures, Daher Capital, Greycroft Partners, Qualcomm Ventures, Rincon Venture Partners, Sv Angel | |
|
Price per Share
$xx.xx
Shares Outstanding
11,500,000
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Baroda Ventures, Daher Capital, Greycroft Partners, Qualcomm Ventures, Rincon Venture Partners, Sv Angel
|
||||||
| 12/02/2011 | Series B | $4.22MM | $xx.xx | $8.47MM | Baroda Ventures, Greycroft Partners, Lighthouse Venture Group, Rincon Venture Partners, Sv Angel | |
|
Price per Share
$xx.xx
Shares Outstanding
9,010,723
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Baroda Ventures, Greycroft Partners, Lighthouse Venture Group, Rincon Venture Partners, Sv Angel
|
||||||
| 08/10/2010 | Series A | $1.59MM | $xx.xx | $4.32MM | Baroda Ventures | |
|
Price per Share
$xx.xx
Shares Outstanding
5,537,174
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Baroda Ventures
|
||||||
The Mad Men days of advertising may be a relic, but a new, tech-driven model has emerged, led by companies like MNTN.
| Last Funding Round | ||||||||
|---|---|---|---|---|---|---|---|---|
| Company | Forge Price | Forge Price Change 5 | Last Closed Trade | Share Class | Post-Money Valuation | Price per Share | Amount Raised | |
 | Anduril | $42.52 | +42.78% | $xx.xx | Series G | $28B | $xx.xx | $2.58B |
 | Cerebras | $28.78 | -0.14% | $xx.xx | Series F-1 | $2.87B | $xx.xx | $420MM |
 | Discord | $239.72 | +6.61% | $xx.xx | Series I | $15.2B | $xx.xx | $500MM |
 | Klarna | $37.31 | +21.02% | $xx.xx | Unknown | -- | -- | -- |
 | Kraken | $22.34 | +0.86% | $xx.xx | Series B | $5.52B | $xx.xx | $52.5MM |
 | Figure | $5.76 | +7.87% | $xx.xx | Series D | $3.33B | $xx.xx | $220MM |
 | Liquid Death | $9.00 | -6.25% | $xx.xx | Series F-1 | $1.4B | $xx.xx | $67.61MM |
 | Figma | $38.00 | +0.03% | $xx.xx | Series E | $10B | $xx.xx | $200MM |
 | Circle | $30.00 | +17.65% | $xx.xx | Series F | $8.05B | $xx.xx | $401MM |
 | Chime | $31.50 | +0.8% | $xx.xx | Series G | $24.93B | $xx.xx | $1.1B |
Updated on: May 2, 2025
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