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MNTN

MNTN IPO

$2.21B
Series D Valuation, Feb 2022
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MNTN IPO date and status

2009
Founded
Feb 2025
S-1 Filed
May 2025
IPO Completed

Company details

MNTN was founded in 2009 by Brooke Partelow and Mark Douglas. MNTN has not officially endorsed a plan to participate in an IPO.

MNTN is a connected TV advertising platform for marketers. Per Forge data, MNTN raised $185.8 million in funding over 9 rounds. Their latest funding was raised on Jan 27, 2023. Key investors include Blackrock, Qualcomm Ventures, Mercato Partners, and Fidelity.

These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.

Founded
2009
Headquarters
Austin, TX, United States
Founder
Mark Douglas
Forge Price 1
Price not available
Market Activity 2
Limited
Last Matched Price
Post-Money Valuation 3
$2.21B
Total Funding
$358.43MM
Last Funding Round
Series D

Learn more about MNTN

To invest in MNTN pre-IPO

Can you invest in MNTN pre-IPO?

You may invest in MNTN as it is a public company listed on the NYSE with ticker MNTN. But if you are an accredited investor interested in buying pre-IPO shares of a private company, you can learn more about how to invest in the private market or register today to get started.

Can you sell shares of MNTN before it goes public?

You can no longer sell shares of MNTN on Forge as this company is no longer private. However, if you own shares of a private company, Forge may be able to help you sell them in a way that works for you and the company. Learn more or register with us today to get started.

What is the pre-IPO value of my MNTN shares?

Forge can no longer determine the value of MNTN shares as this company is no longer private. However, if you own shares of a private company, Forge may help you value and sell them in a way that works for you and the company. Learn more or register with us today to get started.

Is MNTN a publicly traded company?

MNTN became a public company following its IPO on 05/22/2025 and is now traded on the NYSE under the ticker MNTN.

To learn more about MNTN potential IPO

Will MNTN go IPO?

MNTN became a public company following its IPO on 05/22/2025 and is now traded on the NYSE under the ticker MNTN.

What is MNTN’s IPO price?

The IPO price of MNTN is not currently available.

When was MNTN founded?

MNTN was founded in 2009.

What is MNTN funding to date?

MNTN has raised $358.43MM to date.

MNTN major investors

32 Ventures
Baroda Ventures
Blackrock
Bonfire Ventures
Bullvc
Daher Capital
Fidelity Management & Research
Greycroft
Mercato Partners
Qualcomm Ventures
Saints Capital
Second Alpha Partners
Silicon Valley Bank
Staley Capital
Sv Angel

MNTN pre-IPO valuation and funding rounds

Funding history chart
Funding round and deals details
Funding Date Round Amount Raised Price per Share Post-Money Valuation 3 Key Investors
02/01/2022 Series D $119MM $22.97 $2.21B Blackrock, Fidelity
Price per Share
$ xx.xx
Shares Outstanding
5,181,731
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Blackrock, Fidelity
12/10/2015 Series C $38.83MM $2.94 $232.28MM Mercato Partners, Staley Capital Management, Stoneway Capital, Svb Financial Group
Price per Share
$ xx.xx
Shares Outstanding
13,193,334
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Mercato Partners, Staley Capital Management, Stoneway Capital, Svb Financial Group
04/04/2014 Series B-2 $6.9MM $0.92 $35.11MM Undisclosed Investors
Price per Share
$ xx.xx
Shares Outstanding
7,500,000
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Undisclosed Investors
07/11/2012 Series B-1 $8.68MM $0.76 $28.84MM Baroda Ventures, Daher Capital, Greycroft Partners, Qualcomm Ventures, Rincon Venture Partners, Sv Angel
Price per Share
$ xx.xx
Shares Outstanding
11,500,000
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Baroda Ventures, Daher Capital, Greycroft Partners, Qualcomm Ventures, Rincon Venture Partners, Sv Angel
12/02/2011 Series B $4.22MM $0.47 $8.47MM Baroda Ventures, Greycroft Partners, Lighthouse Venture Group, Rincon Venture Partners, Sv Angel
Price per Share
$ xx.xx
Shares Outstanding
9,010,723
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Baroda Ventures, Greycroft Partners, Lighthouse Venture Group, Rincon Venture Partners, Sv Angel
08/10/2010 Series A $1.59MM $0.29 $4.32MM Baroda Ventures
Price per Share
$ xx.xx
Shares Outstanding
5,537,174
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Baroda Ventures

MNTN IPO news and media highlights

MNTN, Ryan Reynolds Reach Deal to Recombine ...

MNTN, the parent company of Ryan Reynolds' Maximum Effort Marketing, has entered into an agreement to offload its interest to "an affiliate of its original ...

Ryan Reynolds' MNTN Files for IPO Showing Revenue ...

MNTN Inc., a connected TV advertising platform that counts Hollywood star Ryan Reynolds as its chief creative officer, filed for an initial public offering, ...

Ryan Reynolds' MNTN Is Said to Tap Morgan Stanley for 2025 IPO

MNTN, a connected TV advertising platform that counts Hollywood star Ryan Reynolds as its chief creative officer, has picked Morgan Stanley to work on an initial public offering, according to people familiar with the matter. The firm is considering going public as soon as in early 2025, the people said, asking not to be identified as the information isn’t public.

Ryan Reynolds on How MNTN and Maximum Effort Are Changing the Advertising World As We Know It.

Ryan Reynolds continues to prove that he is more than just a big screen actor. Last December, he and his Maximum Effort Team, along with the TV reach of advertising giant MNTN, turned around a viral ad within the span of a weekend. “I don’t think people believe it was created in 36 hours, but it was,” says Mark Douglas, Chief Executive Officer at MNTN. “I think it got six billion views in the next week, which is just insane, both on our platform, as well as it went viral.” MNTN is a leader in advertising software that drives measurable conversions, revenue, site visits, and more. And this is all made possible through MNTN Performance TV, the first and only CTV advertising platform that is optimized for direct-response. In June 2021, MNTN acquired Maximum Effort Marketing, bringing in Reynolds as MNTN’s Chief Creative Officer and George Dewey as Chief Brand Officer.
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Updated on: Dec 11, 2025

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