Sharethrough Stock

District M and Sharethrough will merge to form a single exchange covering native, display, mobile, instream and video. Their combined scale puts them in a better position with buyers, who are working with fewer, but larger exchanges. The two companies will double their revenue, putting them in a better position to potentially go public.

Die Video Supply Side Platform (SSP) SpotX hat eine Integration mit der Native Advertising SSP Sharethrough bekanntgegeben. SpotX integriert seine programmatische Infrastruktur in das In-Feed-Videoangebot von Sharethrough. Die Unternehmen wollen so der steigenden Nachfrage nach Out-Stream Videoformaten nachkommen. Werbetreibende können global an das neue Out-Stream-Format von Sharethrough angebunden werden.

The brand-safety element will be backed by contextual intelligence tools, such as those developed by Grapeshot, to ensure ads only appear on brand-safe supply.