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Secondary marketplace / Explore private companies / Guideline IPO
Guideline

Guideline IPO

$1.15B
Series E Valuation, Apr 2021
Completed M&A
Learn More About Guideline Stock
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Guideline IPO date and status

2015
Founded
Aug 2025
MA Announced
www.guideline.com
Nov 2025
MA Closed
help.guideline.com

Company details

Guideline was founded in 2015 by Jeremy Caballero, Kevin Busque, and Mike Nelson. After a $200 million financing round in 2021, CEO Busque expressed his confidence that the company is moving quickly towards an IPO, saying "We’re going to go public in 2023. We’ve set everything in motion to achieve that goal." These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.

Guideline is a 401(k) provider for small businesses and startup companies. The company has raised more than $340 million in venture capital funding from investors including General Atlantic, Generation Investment Management, Greyhound Capital, Felicis Ventures, Propel Ventures, Tiger Global Management, and Xfund. The most recent round of funding brought Guideline's post-money valuation to $1.15 billion.

guideline.com
Sector
Enterprise Software
Subsector
Business Operations
Founded
2015
Headquarters
Burlingame, CA, United States
Founders
Jeremy Caballero, Kevin Busque, Mike Nelson
Forge Price 1
Price not available
Market Activity 2
Low
Last Matched Price
Get Full Access
Post-Money Valuation 3
$1.15B
Total Funding
$355.82MM
Last Funding Round
Series E

Learn more about Guideline

To invest in Guideline pre-IPO

Can you invest in Guideline pre-IPO?

You can no longer invest in Guideline with Forge. But if you are an accredited investor interested in buying pre-IPO shares of a private company, you can learn more about how to invest in the private market or register today to get started.

Can you sell shares of Guideline before it goes public?

You can no longer sell shares of Guideline on Forge as this company is no longer private. However, if you own shares of a private company, Forge may be able to help you sell them in a way that works for you and the company. Learn more or register with us today to get started.

What is the pre-IPO value of my Guideline shares?

Forge can no longer determine the value of Guideline shares as this company is no longer private. However, if you own shares of a private company, Forge may help you value and sell them in a way that works for you and the company. Learn more or register with us today to get started.

Is Guideline a publicly traded company?

Guideline became a public company following its M&A on 11/03/2025 and is now a publicly traded company.

To learn more about Guideline potential IPO

Will Guideline go IPO?

Guideline became a public company following its M&A on 11/03/2025.

What is Guideline’s IPO price?

The IPO price of Guideline is not currently available.

When was Guideline founded?

Guideline was founded in 2015.

What is Guideline funding to date?

Guideline has raised $355.82MM to date.

Guideline major investors

Felicis Ventures
Gaingels
General Atlantic
Greyhound Capital
Lerer Hippeau
Propel Venture Partners
Tiger Global Management
Show All InvestorsShow Fewer Investors

Guideline pre-IPO valuation and funding rounds

Funding history chart
Funding round and deals details
Funding Date Round Amount Raised Price per Share Post-Money Valuation 3 Key Investors
04/12/2021 Series E $199.63MM $22.77 $1.15B Felicis Ventures, General Atlantic, Generation Investment Management, Greyhound Capital, Propel Ventures
Price per Share
$ xx.xx
Shares Outstanding
8,767,620
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Felicis Ventures, General Atlantic, Generation Investment Management, Greyhound Capital, Propel Ventures
07/29/2020 Series D $83.67MM $10.59 $450.21MM Boxgroup, Felicis Ventures, Generation Investment Management, Greyhound Capital, Lerer Hippeau, Propel Venture Partners, Tiger Global Management, Xfund
Price per Share
$ xx.xx
Shares Outstanding
7,901,757
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Boxgroup, Felicis Ventures, Generation Investment Management, Greyhound Capital, Lerer Hippeau, Propel Venture Partners, Tiger Global Management, Xfund
07/29/2020 Series D-1 $3MM $10.59 $450.21MM Boxgroup, Felicis Ventures, Generation Investment Management, Greyhound Capital, Lerer Hippeau, Propel Venture Partners, Tiger Global Management, Xfund
Price per Share
$ xx.xx
Shares Outstanding
283,312
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Boxgroup, Felicis Ventures, Generation Investment Management, Greyhound Capital, Lerer Hippeau, Propel Venture Partners, Tiger Global Management, Xfund
12/12/2018 Series C $39.25MM $4.99 $170MM Felicis Ventures, Propel Venture Partners, Tiger Global Management
Price per Share
$ xx.xx
Shares Outstanding
7,868,564
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Felicis Ventures, Propel Venture Partners, Tiger Global Management
08/08/2017 Series B $17.49MM $3.38 $85MM Felicis Ventures
Price per Share
$ xx.xx
Shares Outstanding
5,167,083
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Felicis Ventures
07/19/2016 Series A $12.77MM $1.55 $27MM Lerer Hippeau, New Enterprise Associates, Propel Venture Partners
Price per Share
$ xx.xx
Shares Outstanding
8,233,018
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
0.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Lerer Hippeau, New Enterprise Associates, Propel Venture Partners

Guideline IPO news and media highlights

CNBC 08/27/2025

Gusto agrees to buy retirement plan provider Guideline

Gusto, which offers payroll and human resources software, has agreed to acquire Guideline, a startup that provides 401(k) plans to small businesses.
Anschutz 04/23/2024

Grover, Cookson Co-Author Nutrition Guideline for Infants with Hernia

Pediatrics professors at the University of Colorado Anschutz Medical Campus co-authored a nutrition guideline published in the Journal of Perinatology for infants with congenital diaphragmatic hernia. The guideline offers an evidence-based framework to address the nutritional challenges these infants face.
Business.com 02/01/2024

Guideline 401k Review and Pricing

Guideline offers affordable, fully managed 401(k) plans for small businesses, handling compliance, investments, and administration. With low fees and fiduciary support, it simplifies 401(k)s for employers and employees. Guideline has over 6,500 clients and $1 billion under management.
InvestmentNews 08/11/2023

Jeff Rosenberger and Guideline’s mission to provide 401(k)s to small businesses

Guideline was founded by a former TaskRabbit executive who, exasperated by the experience of finding a retirement plan for a rapidly growing technology startup, decided to build a digital record record keeper from the ground up. Rosenberger joined in 2016 to bring in more experience with financial products. Since launching in 2015, Guideline has grown to 40,000 customers and $9 billion in assets under management.
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See which private companies are preparing for the public market. Register to get full access to the latest secondary market pricing data.

Sector: Enterprise Software
Subsector: Business Operations
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Updated on: Jan 14, 2026

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