Enjoy Stock

Enjoy Technology, operator of what it calls mobile stores, plans to go public through a merger with blank-check company Marquee Raine.

In a world where consumers desire both the convenience of online shopping and the in-person interaction offered by brick-and-mortar retail stores, Ron Johnson, former Apple retail stores chief and former J.C. Penney CEO, had an idea to marry the two: a mobile retail store that delivers goods to you in the comfort of your home.

Among the early highlights of the National Retail Federation Big Show in New York, former Target, Apple and J.C. Penney executive Ron Johnson discussed how his new company, Enjoy, is helping to make electronics, including smartphones and, potentially, smart home products, more user friendly by providing a helping hand in setting them up, right in consumer homes.