Today's TechBytes features Taejin In, VP of Product Management at dstillery. It follows a format On Marketing Technology.
Today's TechBytes with Melinda Han Williams, Chief Data Scientist at Dstillery focuses on the Product roadmap and current trends in the Marketing Technology landscape.
How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and stopped operating a DSP on July 1. Its focus now is selling custom audience segments through the buyer’s DSP of choice. Since... Continue reading »