VideoAmp was founded in 2014 by Ross McCray. While the company was rumored to be in IPO talks in late 2021, VideoAmp remains private as of June 2023.
VideoAmp is an advertising measurement platform. Advertisers can use the service to target ads on mobile, TV, and other platforms. The company intends to offer an alternative to Nielsen ratings. VideoAmp has raised more than $500 million in venture capital funding from investors including The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group, and Ankona Capital Partners. The company announced a $1.4 billion valuation following a $275 million round of Series F funding in 2021.
These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
Funding Date | Share Class | Amount Raised | Price per Share | Post-Money Valuation | Key Investors | |
---|---|---|---|---|---|---|
01/26/2022 | Series F-2 | $15MM | $xx.xx | $1.69B | Vista Credit Partners | |
Price per Share
$xx.xx
Shares Outstanding
950,449
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Vista Credit Partners
|
||||||
01/26/2022 | Series F-1 | $100MM | $xx.xx | $1.69B | Vista Credit Partners | |
Price per Share
$xx.xx
Shares Outstanding
6,336,332
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Vista Credit Partners
|
||||||
10/21/2021 | Series F | $275MM | $xx.xx | $1.69B | Ankona Capital Partners, D1 Capital Partners, Epiq Capital Group, The Spruce House Partnership, Tiger Global | |
Price per Share
$xx.xx
Shares Outstanding
19,167,901
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Ankona Capital Partners, D1 Capital Partners, Epiq Capital Group, The Spruce House Partnership, Tiger Global
|
||||||
03/19/2020 | Series E | $17.5MM | $xx.xx | $275.78MM | Undisclosed Investors | |
Price per Share
$xx.xx
Shares Outstanding
3,851,571
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Cumulative
Participating
Participating
Participation Cap
3
Key Investors
Undisclosed Investors
|
||||||
05/01/2019 | Series D | $43.5MM | $xx.xx | $194.73MM | Ankona Capital, Raine Group | |
Price per Share
$xx.xx
Shares Outstanding
12,124,247
Liquidation Pref Order
3
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Cumulative
Participating
Participating
Participation Cap
3
Key Investors
Ankona Capital, Raine Group
|
||||||
01/22/2019 | Series C | $15MM | $xx.xx | $115.01MM | Eastward Capital Partners | |
Price per Share
$xx.xx
Shares Outstanding
4,847,466
Liquidation Pref Order
4
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Cumulative
Participating
Participating
Participation Cap
3
Key Investors
Eastward Capital Partners
|
||||||
08/31/2017 | Series B | $10.32MM | $xx.xx | $68.89MM | Mediaocean, Rtl Group, Startup Capital Ventures | |
Price per Share
$xx.xx
Shares Outstanding
4,248,342
Liquidation Pref Order
5
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Mediaocean, Rtl Group, Startup Capital Ventures
|
||||||
11/11/2015 | Series A | $13.31MM | $xx.xx | $39.63MM | Anthem Venture Partners, Rtl Group, Simon Equity Partners, Startup Capital Ventures, Third Wave Capital, Wavemaker Partners, Zenshin Capital | |
Price per Share
$xx.xx
Shares Outstanding
7,622,371
Liquidation Pref Order
5
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Anthem Venture Partners, Rtl Group, Simon Equity Partners, Startup Capital Ventures, Third Wave Capital, Wavemaker Partners, Zenshin Capital
|
||||||
12/11/2014 | Series Seed | $2.21MM | $xx.xx | $8.84MM | Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners, Zenshin Capital | |
Price per Share
$xx.xx
Shares Outstanding
3,724,295
Liquidation Pref Order
5
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
6.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners, Zenshin Capital
|