Trax Stock & Lifestyle / Consumer & Lifestyle Enterprise SoftwareFounded: 2010Funding to Date: $385.5MM

Trax is a developer of computer vision solutions for retail, offering execution tools, market measurement services and data science solutions designed to fundamentally transform how in-store retail data is being collected, viewed and analyzed.

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Enterprise Value (based on primary financings)

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Management Team

Mark Schwartz JD
Chief Financial Officer
Anil Kothari
Chief Revenue Officer
Joel Bar-El
Co-Founder & Chief Executive Officer
Youval Bronicki
Co-Chief Technology Officer
Osnat Yacoby
Chief Organization and Method Officer
Daniel Cohen
Chief Operating Officer
Yair Adato Ph.D
Co-Chief Technology Officer
Dror Feldheim
Co-Founder & Chief Commercial Officer
Dor Sela
Chief Marketing Officer & Head, Strategy

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News Highlights

Former Google AI exec joins Trax as chief product officer to enhance omnichannel shopping UX
Today, Trax announced that, Barak Turovsky, is joining as its new chief product officer. Turovsky will apply his expertise to enhance the omnichannel shopping experience of retailers, brands, and consumers. 
Trax Receives Growth Financing From Accel-KKR Credit Partners
Trax Technologies, an Irving, Texas-based global transportation spend management and payments company serving global shippers with logistics ecosystems, received debt financing from Accel-KKR Credit Partners
Trax Raises $640M in Series E Funding | FinSMEs
Trax, a Singapore-based computer vision company for brick-and-mortar retail, secured $640m in Series E primary and secondary financing
Updated on: Sep 24, 2023