mirror.coConsumer & Lifestyle / FitnessFounded: 2016Funding to Date: $72MM

MIRROR is the developer of a nearly invisible, interactive home gym featuring live and on-demand fitness classes in a variety of workout genres.

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Management Team

Brynn Putnam
Founder, Chief Executive Officer, President & Board Member

Board Members

Steven Cohen
Point72 Ventures
Brynn Putnam


This founder created the fitness Mirror while pregnant—and sold it to Lululemon for $500 million

MIRROR recently was acquired by Lululemon for $500 million in cash. Here's how former New York City Ballet dancer Brynn Putnam built the company while pregnant.

Mirror Deal Puts Lululemon In Contextual Commerce | PYMNTS.com

Athleisure giant Lululemon announced plans to buy home-exercise technology startup Mirror for $500 million as the global pandemic has shut down gyms nationwide.

Lululemon To Buy Mirror For $500M

When the acquisition is completed, Mirror will operate as a standalone company within Lululemon, and Mirror CEO Brynn Putnam will continue working as the fitness startup’s chief executive.
Updated on: Jun 24, 2024


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