mirror.coConsumer & Lifestyle / FitnessFounded: 2016Funding to Date: $72MM

MIRROR is the developer of a nearly invisible, interactive home gym featuring live and on-demand fitness classes in a variety of workout genres.

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Management Team

Brynn Putnam
Founder, Chief Executive Officer, President & Board Member

Board Members

Steven Cohen
Point72 Ventures
Brynn Putnam

News Highlights

This founder created the fitness Mirror while pregnant—and sold it to Lululemon for $500 million
MIRROR recently was acquired by Lululemon for $500 million in cash. Here's how former New York City Ballet dancer Brynn Putnam built the company while pregnant.
Mirror Deal Puts Lululemon In Contextual Commerce | PYMNTS.com
Athleisure giant Lululemon announced plans to buy home-exercise technology startup Mirror for $500 million as the global pandemic has shut down gyms nationwide.
Lululemon To Buy Mirror For $500M
When the acquisition is completed, Mirror will operate as a standalone company within Lululemon, and Mirror CEO Brynn Putnam will continue working as the fitness startup’s chief executive.
Updated on: Mar 4, 2024


Public news articles listed on this page have been curated by Forge based on several factors including, but not limited to, product updates, changes in organization structure, funding rounds, third-party valuations, and key personnel changes. Changes to this list of articles can be made at any time without notice and should not be relied upon for investment purposes. Forge does not verify the accuracy of the information contained in public news articles.