Lytics Stock

lytics.comEnterprise Software / Sales & Marketing /​ AdtechFounded: 2012Funding to Date: $59.68MM

Lytics is the developer of a customer data platform (CDP) designed to help marketing teams improve business performance by connecting the right data to Lytics’ powerful AI engine.

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Team

Management Team

Joyce Boss
Chief Financial Officer
Suken Vakil
General Partner
Craig Schinn
Vice President, Strategic Services
Scott Campbell
Chief Revenue Officer
James McDermott
Co-Founder, Board Member, Chief Executive Officer & President
Aaron Raddon
Chief Technology Officer, Board Member & Co-Founder

Board Members

Andrew Cleland
Comcast Ventures
Diane Fraiman
Voyager Capital
Scott Irwin
Rembrandt Venture Partners
Brett Queener
James McDermott
Dan Abelon
Two Sigma Ventures
Erik Benson
Voyager Capital

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News Highlights

Lytics adds cloud data connection feature to improve ad targeting
Marketers will be able to create create custom audiences for many advertising platforms.
Lytics: How An OG CDP Distinguishes Itself In a Crowded Category | AdExchanger
This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment and ActionIQ.  Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics. “If Tealium, Segment,... Continue reading »
Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale
Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics.
Updated on: Sep 23, 2023