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Coming soon: A smarter way to trade private market securities

By Andrew Reynolds

We’re introducing a new kind of private market experience—one built for investors and shareholders and designed for where this market is headed.

As more companies stay private longer, we know you need better ways to access and act on private market opportunities. That’s why we’ve built the next generation marketplace: a transparent, data-rich and more streamlined way to trade private company stock.

This launch reflects our commitment to helping you discover, evaluate and execute with greater clarity and control. Access to the next generation marketplace has begun and we’re rolling it out to all users over the coming weeks. If you don’t see the new experience in your account yet, you will soon.

Key capabilities of the next generation marketplace

We’ve taken more than a decade of experience in the private markets and translated it into a new kind of marketplace—one that gives you the tools and intelligence you need to move confidently.

Here’s what you can expect:

  • A live, actionable order book – You’ll see current bids and asks in real time, with automatic expirations to ensure the book stays fresh.
  • Contextual pricing insights – Get relevant signals like Forge Price™, recent trades and historical trends to help inform your next move.
  • Self-directed trading – Submit bids and asks, negotiate directly and track your trades end-to-end, all from your dashboard, 24/7.

Discover. Evaluate. Execute.

  • Discover investment opportunities and real-time market activity across private companies.
  • Evaluate pricing dynamics using proprietary data and trading signals before you make a move.
  • Execute your trades—submit interest, negotiate directly and complete transactions—all in one place.

We’ve also encoded company-specific restrictions and approval workflows to help align trading activity with each company’s process—bringing more transparency to otherwise complex transactions.

Guidance when you need it

If your situation is complex, you’re transacting at scale or you want to opt-in to more guidance and support, our team of private market specialists is here to support you.

They’re licensed professionals with deep experience in structuring and executing private market transactions. Whether you're navigating a transfer restriction or evaluating strategic options, our specialists are available to help you manage the process with greater clarity and confidence.

What’s ahead

And this is just the beginning. The marketplace is built on a platform designed for what’s next: multi-asset funds, custody, smarter portfolio tracking and more—which will soon give you more ways to participate in the private markets.

Register for an account to get started—if you have any questions about the new marketplace or need assistance with your account, please contact our team at [email protected].

1 The term “smarter” as used in this article refers to access to enhanced tools and data insights, and it does not insinuate assurance of improved performance.

2 Autonomous Supersonics is fictitious and is intended for illustrative purposes only. It is not representative of private company securities.

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About the Author

Andrew Reynolds is Forge’s Product Marketing Manager, where he develops and executes go-to-market and messaging strategies across Forge’s new and existing business lines. With a strong financial services background developed through working at Goldman Sachs for five years, he leads Forge's product marketing effort by connecting product development with institutional customer engagement. Andrew received his BA with Honors in Economics from the University of Chicago.

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Please Read These Important Legal Notices & Disclosures

The information and material presented in this article is provided for your informational purposes only and does not constitute an offer by Forge Global, Inc., Forge Securities LLC or any of its affiliates (collectively, "Forge") to sell, or a solicitation of an offer to buy any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement and will be subject to the terms and conditions and risks delivered in such documents.

To the extent information about or defining specific terms is provided herein, Forge makes no representations as to its accuracy and has no duty to update such information. Such information is based on Forge’s experience and the meanings and connotations of terms as Forge typically uses and interprets them. Others may construe such terms differently, and you should do your own research and consult with financial, legal and tax professionals regarding any such concepts included herein.

This article does not constitute an offer to provide investment advice or service. Registered representatives of Forge Securities LLC do not (1) advise any member on the merits or prudence of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services. Securities referenced in this article may be offered by Forge Securities LLC, member FINRA/SIPC.

Forge Securities LLC is a wholly owned subsidiary of Forge Global, Inc. Certain affiliates may act as principals in such transactions. Forge Data LLC is an affiliate of Forge Global, Inc. and Forge Securities LLC.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative, involving a high degree of risk, and investors should be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks and investors should conduct their own, independent due diligence regarding the investment, including obtaining additional information about the company, opinions, financial projections and legal or investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment. Past performance Is not indicative of future results.

Forge Price™ is calculated and disseminated by Forge Data LLC (“Forge Data”). All rights reserved. Forge Price is designed to reflect the up-to-date price performance of venture-backed, late-stage companies. Forge Price is determined based on a proprietary model incorporating the pricing inputs from primary founding round information and secondary market transactions, including indications of interest (IOIs). Secondary market transactions are sourced from Forge Securities LLC (an affiliate of Forge Data), a leading market platform, and data collected from other private market trading platforms. The Forge Price is a mark of Forge Data. The Forge Price is solely for informational purposes and is based upon information from sources believed to be reliable, however Forge Data makes no assurance as to the accuracy or reliability of this data. Forge Data is not an investment adviser and makes no representation regarding the advisability of investing in any asset or asset class. Private company securities are highly illiquid, and the Forge Price may rely on a very limited number of trade and/or IOI inputs in its calculation. Brokerage products and services are offered by Forge Securities LLC, a registered broker-dealer and member FINRA/SIPC. Neither reference to company names, nor calculation of Forge Price for a particular company(ies) implies any affiliation between Forge or its affiliates and any company, any endorsement or sponsorship of Forge or its affiliates by any company or vice versa, or any partnership, joint venture or other commercial relationship between Forge or its affiliates and any company. Rights with respect to any company marks referred to herein are, as between Forge and its affiliates and such company, owned by the company.