Forge Global and Yahoo Finance launch the industry's first public-to-private company comparison tool to expand access to private market investment opportunities
Today, Forge Global and Yahoo Finance announced an industry-first partnership to revolutionize investor access to private market data. This collaboration introduces the first large-scale public-to-private company comparison tool, offering investors real-time pricing and valuation data for late-stage U.S. private companies—many of which are on the path to going public.
Bridging the gap between the public and private markets
For years, private market data has been challenging to access, leaving many investors at a disadvantage when evaluating private company investment opportunities. With this new partnership, Forge is breaking down barriers to the private market by bringing its proprietary pricing data to Yahoo Finance, a platform trusted by millions for market insights.
The integration of Forge Price™ — a derived, indicative price, calculated daily for hundreds of pre-IPO, late-stage companies — with Yahoo Finance empowers investors to compare the performance of private and public companies side-by-side. As illustrated by the chart below (that showcases Yahoo Finance’s new private market hub), investors can further make more informed decisions about private company investments, leveraging insights that were previously available only to a select group of industry insiders. Beyond private company pricing information, investors can leverage synthesized data from secondary market transactions, recent funding rounds and indications of interest.
A game-changer for private market access
"The democratization of the private market is no longer a distant goal; it’s happening right now," said Kelly Rodriques, CEO of Forge Global. "Thanks to greater pricing transparency and financial innovation, we’re empowering a broader range of investors to access private market opportunities. This partnership opens doors to more diverse investment strategies and provides new pathways for investors — from retail to institutional — to engage with some of the world’s most promising companies."
By bringing real-time private company pricing information to a widely used financial platform, this partnership sets a new standard for transparency and accessibility in the private markets. As the new hub integrates both public and private company data into one seamless interface, investors can explore private market indices, such as the one above,1 benchmarks, and valuation trends — key factors in making well-informed investment decisions.
Making private market data accessible to all
The new offering, featuring Forge Data, will be available to all U.S. Yahoo Finance users on the web, in the Yahoo Finance app and will expand to additional markets in the future. By embedding Forge’s proprietary insights into Yahoo Finance’s trusted platform, this collaboration enhances visibility into the private markets like never before.
For investors looking to stay ahead of the curve, the ability to track and compare private companies within a familiar interface marks a major milestone in financial market evolution. This initiative not only educates investors on private market investment opportunities, but also enables them to confidently navigate an increasingly dynamic financial landscape.
As the private market continues to grow, Forge Global remains committed to empowering investors with the tools and insights needed to capitalize on emerging opportunities. With the launch of this groundbreaking public-to-private comparison tool, Forge and Yahoo Finance are setting a new precedent for financial data accessibility, helping investors unlock the full potential of private market investing.
