Huel Stock

uk.huel.comFoodTechFounded: 2015Funding to Date: $26.14MM

Huel is a food products company offering nutritionally complete, convenient food made from plant-based ingredients like oats, peas, rice, flaxseed, coconut, and sunflower such as protein bars, drink powders, ready-to-drink beverages, and microwavable meals with minimal impact on animals and the environment. Founded in 2015 by Julian Hearn and James Collier, Huel is headquartered in Tring, United Kingdom.

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Management Team

James McMaster
Chief Executive Officer
James Collier
Co-Founder & Head of Nutrition
Julian Hearn
Co-Founder & Chief Marketing Officer
Grant Coetzee
Chief Operating Officer
Nicholas Smith
Chief Financial Officer

Board Members

Stan Laurent
Highland Europe

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If you were to believe Instagram, we’ve all been spending our lockdowns baking banana bread and growing green onions. In reality though, many of us have no interest in food beyond eating it and until restaurants reopen, we’re more concerned with shelf life than feeding sourdough starters. Which should come as very good news indeed to Huel.
Huel, the European purveyor of nutritional bars, supplements and meal-replacement shakes, is bringing its snack bars to the U.S. The company, which has been selling the bars in Europe for a while, is launching with two flavors in the U.S.: chocolate and salted caramel. The bars contain 27 vitamins …
Functional food business Huel is entering the retail channel for the first time, having agreed a deal with a UK 'big four' supermarket.