Factual is the provider of location data solutions enabling marketers and their organizations to use location to better understand, reach and engage consumers.
It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The... Continue reading »
Foursquare debuted in 2009 while Factual was conceived in 2008. Factual has so far raised 104 million in 2 funding rounds. The financial details of this acquisition by Foursquare is undisclosed.
