Demandbase was founded in 2006 by Chris Golec. Responding to a question about a possible IPO, Golec said "the additional capital we have in place takes us well into IPO territory." He did, however, emphasize that an IPO is not a certainty, adding that the company currently has the funds and growth potential to carry on "for years and years, whether we go public or not." These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO.
Demandbase is B2B a marketing platform that uses AI provide targeted advertisements. The company has more than 1,200 customers including Salesforce, Adobe, Informatica, Equilar, and Snowflake. Since 2015, Demandbase has acquired five B2B marketing companies, including InsideView, DemandMatrix, and Engagio. The company has raised more than $150 million in venture capital funding from investors including Silver Lake Waterman, Sageview Capital, Split Rock Partners, Adobe Systems, and Sigma Partners. Demandbase has not released information about a post-money valuation.
Funding Date | Share Class | Amount Raised | Price per Share | Post-Money Valuation | Key Investors | |
---|---|---|---|---|---|---|
05/04/2021 | Series J | $88.32MM | $xx.xx | $1.33B | Msa Capital, Storm Ventures | |
Price per Share
$xx.xx
Shares Outstanding
20,600,000
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
1
Key Investors
Msa Capital, Storm Ventures
|
||||||
04/20/2021 | Series I-1 | $32.55MM | $xx.xx | $925.66MM | Undisclosed Investors | |
Price per Share
$xx.xx
Shares Outstanding
11,000,000
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
1
Key Investors
Undisclosed Investors
|
||||||
04/20/2021 | Series I-2 | $32.83MM | $xx.xx | $925.66MM | Undisclosed Investors | |
Price per Share
$xx.xx
Shares Outstanding
8,000,000
Liquidation Pref Order
2
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
1
Key Investors
Undisclosed Investors
|
||||||
05/25/2017 | Series H | $76.54MM | $xx.xx | $404.08MM | Adobe Systems, Altos Ventures, Greenspring Associates, Sageview Capital, Scale Venture Partners, Sigma Partners, Silver Lake Waterman, Split Rock Partners | |
Price per Share
$xx.xx
Shares Outstanding
38,232,507
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
2
Key Investors
Adobe Systems, Altos Ventures, Greenspring Associates, Sageview Capital, Scale Venture Partners, Sigma Partners, Silver Lake Waterman, Split Rock Partners
|
||||||
07/09/2015 | Series G | $31.95MM | $xx.xx | $249.99MM | Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Sageview Capital, Salesforce.Com Ventures, Scale Venture Partners, Sigma Partners | |
Price per Share
$xx.xx
Shares Outstanding
19,686,568
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
2
Key Investors
Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Sageview Capital, Salesforce.Com Ventures, Scale Venture Partners, Sigma Partners
|
||||||
03/20/2014 | Series F-1 | $1.5MM | $xx.xx | $171.86MM | Adobe Ventures, Altos Ventures, Costanoa Ventures, Greenspring Associates, Jackson Square Ventures, Salesforce Ventures | |
Price per Share
$xx.xx
Shares Outstanding
1,129,773
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Adobe Ventures, Altos Ventures, Costanoa Ventures, Greenspring Associates, Jackson Square Ventures, Salesforce Ventures
|
||||||
03/20/2014 | Series F | $15.27MM | $xx.xx | $171.86MM | Adobe Ventures, Altos Ventures, Costanoa Ventures, Greenspring Associates, Jackson Square Ventures, Salesforce Ventures | |
Price per Share
$xx.xx
Shares Outstanding
11,500,000
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Participating
Participation Cap
2.5
Key Investors
Adobe Ventures, Altos Ventures, Costanoa Ventures, Greenspring Associates, Jackson Square Ventures, Salesforce Ventures
|
||||||
03/27/2013 | Series E | $15MM | $xx.xx | $101.96MM | Adobe Systems, Altos Ventures, Costanoa Ventures, Scale Venture Partners, Sigma Partners, Sutter Hill Ventures | |
Price per Share
$xx.xx
Shares Outstanding
17,835,907
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Adobe Systems, Altos Ventures, Costanoa Ventures, Scale Venture Partners, Sigma Partners, Sutter Hill Ventures
|
||||||
05/12/2011 | Series D | $10.65MM | $xx.xx | $36.33MM | Adobe Systems, Altos Ventures, Sigma Partners, Sutter Hill Ventures | |
Price per Share
$xx.xx
Shares Outstanding
30,600,000
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Adobe Systems, Altos Ventures, Sigma Partners, Sutter Hill Ventures
|
||||||
08/21/2008 | Series C | $8MM | $xx.xx | $52.71MM | Adobe Ventures, Altos Ventures, Sigma Partners | |
Price per Share
$xx.xx
Shares Outstanding
14,329,212
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Adobe Ventures, Altos Ventures, Sigma Partners
|
||||||
02/27/2007 | Series B | $3.46MM | $xx.xx | $22.22MM | Altos Ventures | |
Price per Share
$xx.xx
Shares Outstanding
6,922,000
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Altos Ventures
|
||||||
07/01/2006 | Series A | $982,201.00 | $xx.xx | $9.82MM | Undisclosed Investors | |
Price per Share
$xx.xx
Shares Outstanding
1,964,402
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Undisclosed Investors
|
||||||
07/01/2006 | Series C-2 | $3.65MM | $xx.xx | $52.71MM | Adobe Ventures, Altos Ventures, Sigma Partners | |
Price per Share
$xx.xx
Shares Outstanding
10,859,092
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Adobe Ventures, Altos Ventures, Sigma Partners
|
||||||
07/01/2006 | Series C-1 | $3.8MM | $xx.xx | $52.71MM | Adobe Ventures, Altos Ventures, Sigma Partners | |
Price per Share
$xx.xx
Shares Outstanding
8,412,665
Liquidation Pref Order
1
Liquidation Pref As Multiplier
1.0x
Conversion Ratio
1.0x
Dividend Rate
8.0%
Cumulative
Non-cumulative
Participating
Non-participating
Participation Cap
--
Key Investors
Adobe Ventures, Altos Ventures, Sigma Partners
|